1968 Kansas Jayhawks football team

The 1968 Kansas Jayhawks football team represented the University of Kansas in the Big Eight Conference during the 1968 NCAA University Division football season. In their second season under head coach Pepper Rodgers, the Jayhawks compiled a 9–2 record (6–1 against conference opponents), tied with Oklahoma for the Big Eight Conference championship, lost to Penn State in the 1969 Orange Bowl, and outscored opponents by a combined total of 394 to 190. They played their home games at Memorial Stadium in Lawrence, Kansas.

The team's statistical leaders included Bobby Douglass with 1,316 passing yards, John Riggins with 866 rushing yards and George McGowan with 592 receiving yards. John Zook was the team captain.

Quarterback Bobby Douglass finished seventh in Heisman Trophy voting, receiving nine first-place votes.

Kansas did not beat the Nebraska Cornhuskers again until the 2005 season. The 1968 victory remains the last for Kansas in Lincoln, Nebraska. The Jayhawks' Big 8 title for the season, as of the 2022 season, remains their most recent conference title.