Antes muerta que Lichita

Antes muerta que Lichita, (English title: Anything but Plain) (More literally, I'd Rather be Dead Than Lichita) is a Mexican telenovela produced by Rosy Ocampo for Televisa.

Plot
Lichita (Maite Perroni) has been working at Iconika Ad Agency for 10 years but feels undervalued and invisible. She decides to make a change and transforms herself from the office “whipping girl” into the empowered Alicia. However, no climb to the top is ever easy and, along the way, she faces situations that test her character and values.

Production
Production of Antes muerta que Lichita officially started on May 18, 2015. The telenovela was formerly known as Más canija que ninguna. It will be the first telenovela in 4K resolution format produced by Televisa.

Webnovela
During the Univision Upfront, it was confirmed that Antes muerta que Lichita, it will have its own webnovela, which can be seen in the same telenovela and by the Televisa website.

Main characters

 * Maite Perroni as Alicia Gutiérrez López / Lichita, she is the assistant of Elías and other entrepreneurs of Icónika.
 * Eduardo Santamarina as Augusto de Toledo y Mondragón, he is the general president of Icónika.
 * Arath de la Torre as Roberto Duarte, he is a fake journalist who reaches Icónika order to obtain a high position in the company.
 * Ingrid Martz as Luciana de Toledo y Mondragón, she is the niece and later revealed as the biological daughter of Augusto.
 * Chantal Andere as Sandra Madariaga, she is the chief executive officer of Icónika.
 * Manuel "Flaco" Ibáñez as Ignacio "Nacho" Gutiérrez, he is the father of Lichita and Magos.
 * Luz Elena González as Jesusa “Chuchette”
 * Macaria as Fátima
 * Gabriela Platas as Beatriz Casablanca de Toledo y Mondragón

Recurring characters

 * Pablo Valentín as Gumaro
 * Roberto Blandón as Rafael De Toledo y Mondragón
 * Sherlyn as Magos, she is the younger sister of Lichita.
 * Eddy Vilard as Alejandro de Toledo y Mondragón Casablanca, he is the son of Augusto and Beatriz, and hides to the world that he is gay for fear of bullying.
 * Patricio Borghetti as Néstor Acosta, he is the "account executive" in Icónika.
 * Ricardo Fastlicht as Elías Merchant, he is the creative director general of Icónika.
 * Felipe Nájera as Marcelo
 * Mónica Ayos as Valeria Iribarren
 * Wendy González as Brisa Pacheco, she is the art director in Icónika.
 * Diego de Erice as Braulio Moncada, he is the "account executive" in Icónika.
 * Ana Paula Martínez as Ximena Gutiérrez López
 * Vanessa Díaz as Dafne De Toledo y Mondragón Casablanca
 * Patricio de la Garza as Mateo Duarte Uribe
 * Jana Raluy as Venus Rodríguez
 * Luis Ramón Orozco as El vigilante
 * Carla Cardona as Martha
 * Ilse Ikeda as Ivonne
 * Rebeca Gucón as Ivette
 * Oswaldo Zárate as Gerardo "El Gerrys"
 * Estrella Solís as Paula
 * Ivan Nevelitchki as Draco
 * Sylvia Pasquel as Elsa López de Gutiérrez, she is the mother of Lichita and Magos.

Guest stars

 * Roberto Sen as Héctor Ontiveros
 * Fernando Larrañaga as Agente de la API #3
 * José María Negri as Macario Santillana
 * Roberto D'Amico as Agente de la API #2
 * Gonzalo Peña as Ángel
 * Mark Tacher as Luis Altamirano
 * Gabriel Soto as Santiago de la Vega
 * Patricia Navidad as Marlene Garbo
 * Dominika Paleta as Sheyla