Famous Brands

Famous Brands (formerly known as Steers Group) is a South African-based conglomerate predominately dealing in quick service and casual dining restaurants, and is currently headquartered in Midrand. Originally founded in the 1960s, it became listed on the Johannesburg Stock Exchange (JSE) in 1994.

Besides its core business activities, the company is also involved in food and beverage manufacturing and logistics with a focus on owning and managing the back-end supply chain of its restaurants.

History
Founded by George Halamandress in the 1960s, Famous Brands originally was known as Steers. Halamandress had previously created the original Milky Lane ice cream parlours, followed in quick succession by the first South African steakhouse.

In 1999, Steers Group acquired Debonairs Pizza.

In August 2003, Famous Brands acquired Pleasure Foods, which included the South African master franchise license for Wimpy for R150.6m.

In February 2007, Famous Brands acquired a majority stake in Wimpy.

In July 2009, Famous Brands acquired Mugg & Bean.

In September 2016, Famous Brands acquired Gourmet Burger Kitchen in the United Kingdom from Capricorn Ventures for £120 million. In October 2020, Gourmet Burger Kitchen was sold to Boparan Restaurant Group for an undisclosed sum.