He's Into Her

He's Into Her is a Philippine teen romantic comedy television series based on the 2012 novel of the same name by Maxinejiji (Maxine Lat Calibuso), starring Donny Pangilinan and Belle Mariano. The series released on iWantTFC from May 28, 2021 to August 3, 2022. The first season premiered on television via Kapamilya Channel and A2Z from May 30 to August 1, 2021 via Yes Weekend! Sunday evening block. The second season premiered from April 24 to August 14, 2022.

Premise
Maxpein is a spunky provincial girl raised by her grandmother and uncle, after her mother died in Japan when she was 11 years old. Maxpein is surprised when her wealthy father, whom she recently discovered, offers to help pay for her grandmother's hospitalization. Out of gratitude, she agrees to her father's request to live with him and his family in Manila. Maxpein is treated as an unwelcome outsider at Benison International School where she stands up against Deib, the basketball varsity captain. Deib gets their entire batchmates to prank and bully Maxpein, but the more they engage in their game of cat-and-dog one-upmanship, the more Deib realizes that his goal to crush Maxpein's spirit has turned into a love crush for the girl he never thought he would even like. However, the return of the ghosts from their past and their various family problems threaten to ruin Max and Deib's blossoming and fragile romance.

Main cast

 * Donny Pangilinan as Deib Lohr Enrile
 * Belle Mariano as Maxpein "Max" Zin Del Valle-Moon

Supporting cast

 * Jeremiah Lisbo as Randall "RJ" Echavez, Jr.
 * Kaori Oinuma as Michiko Sil Tarranza
 * Vivoree Esclito as Melissa "Ysay" Baylon
 * Joao Constancia as Lee Roi Gozon
 * Criza Taa as Zarnaih "Naih" Marchessa
 * Dalia Varde as Kimeniah "Kim" Sirvey Gozon
 * Ashley Del Mundo as Khloe Gomez
 * Gello Marquez as Lorde Dawatap
 * Mikha Lim as Elle Luna
 * Limer Veloso as Gavin "Migz" Agripa
 * Rajo Serrano as Karlie Granada
 * Turs Daza as Dale Leon Enrile

Recurring cast

 * Marissa Delgado as Bhaves del Valle
 * Janus del Prado as Boyet del Valle / Christopher Santos
 * Richard Quan as Maxim Luna
 * Issa Litton as Macy Luna
 * Ana Abad Santos as Dr. Evita Enrile
 * Art Acuña as Dr. Daniel Enrile
 * Joel Trinidad as Headmaster JP Quisimbing
 * Floyd Tena as Atty. Randall "Randy" Echavez, Sr.
 * Milo Elmido Jr. as Madam Barb

Guest cast

 * Yayo Aguila as Maxpein's mother
 * JC Alcantara as Miguel "Nurse M" Rizal
 * Shanaia Gomez as Dominique "Dom" Rossi
 * Reich Alim as Rhumzell "Zell" Echavez
 * River Joseph as John Benjamin "BJ" Jose
 * CJ Salonga as Diego Zorilla
 * Zach Castañeda as Kurt Peter Aragon
 * Esnyr Ranollo as Benison Student (c/o Kumu Campaign)
 * Bea Carlos as Benison Student (c/o Kumu Campaign)
 * Kerwin King as Benison Student (c/o Kumu Campaign)
 * BGYO as themselves

Former cast

 * Rhys Miguel as Yakiro Tobi "Tob" Yanai
 * Melizza Jimenez as Elle Luna
 * Sophie Reyes as Aimee Jung
 * Jim Morales as Choco
 * Kuya Manzano as Headmaster Mendoza
 * Patrick Quiroz as Hunter

He's Into Her: Original Soundtrack
He's Into Her: Original Soundtrack is a soundtrack album by Belle Mariano and various artist. It was released In June 2021 by Star Music and Starpop.

Background
The project was first announced on November 7, 2019. Director Chad Vidanes stated that the story is a romantic comedy with a hint of coming-of-age. In 2020, the production was postponed due to the COVID-19 pandemic and the ABS-CBN shutdown and the denial of franchise renewal.

Filming
In 2021, filming resumed and wrapped up on the same year.

On February 5, 2022, filming for the second season commenced.

Casting
On February 22, 2022, eight new cast members has been announced for the second season, including Shanaia Gomez, Mikha Lim of BINI, Reich Alim, Rajo Serrano, River Joseph, Zach Castañeda, CJ Salonga and JC Alcantara. Lim replaced Melizza Jimenez for the role of Elle Luna from the first season, as Jimenez chose to focus on her education in Queensland, Australia according to producer Vanessa Valdez.

Marketing
A teaser of the series was shown on the third season of Your Face Sounds Familiar simultaneously on Star Cinema and iWantTFC's Facebook and YouTube accounts On April 24, 2021. The official trailer for the series was released On May 1, 2021. The promotional poster was released On May 8, 2021. On March 19, 2022, the trailer for the second season has been released.

On May 14, 2021, global posters was released in different languages. On March 19, 2022, the poster of the second season was released. On March 26, 2022, a second poster for the second season was revealed. On April 16, 2022, global posters of the second season was revealed.

On May 15, 2021, merchandise for the series is available for pre-order on online shopping websites and platforms.

During the iWantTFC Unwrapped event On December 10, 2021, a teaser of the second season was shown featuring a tearful confrontation between the characters of Max and Deib who seem to be having some trust issues in their relationship. A new logo and snippet of the new theme song was unveiled On March 8, 2022.

Broadcast
He's Into Her premiered on Kapamilya Channel and A2Z on May 30 to August 1, 2021, with advanced episodes streamed first on iWantTFC on May 28 to July 30.

The second season was released from April 20, 2022 for iWantTFC users outside the Philippines and Indonesia, and on April 22 to August 3 for users inside the Philippines and Indonesia. The second season premiered on Kapamilya Channel and A2Z from April 24 to August 14 of the same year.

Movie cut
A two-part film cut of the series' first season was released on November 22, 2021 via iWantTFC.

Reception
The premiere of He's Into Her received a "record-breaking high number of views" on iWantTFC despite technical issues.