Jade Picon

Jade Picon Froes (born 24 September 2001) is a Brazilian social media personality, model and influencer who gained notoriety in digital media. As a child she started her career as a model and rose to prominence after her appearances in videos and posts made by her brother Leo Picon. She was best known for participating in the twenty-second edition of Big Brother Brasil on TV Globo.

Life and career
Picon was born in the city of São Paulo on 24 September 2001, the youngest daughter of Carlos Picon, a businessman, and Monica Santini Froes, an agronomist. Her brother, Léo Picon, is a digital influencer, who was born in 1996. Jade started working as a photo model as a baby, dedicating herself to such a career until she was 7 years old. After that, she made appearances in videos and posts made by her brother on Orkut and YouTube, which got a lot of repercussion. This favored the career of Picon, who at the age of 13 already had his financial independence, and over the years had also gained millions of followers on his social networks. In 2019, she launched her own clothing brand, Jade² (also stylized as JadeJade). At age 20, Picon became a millionaire.

In 2022, she was chosen for the twenty-second season of Big Brother Brazil. One of the participants of the "Celebrity" group, which brings together celebrities (already known in the media and by the public) invited directly by the program's team. She was the 7th eliminated with 84.93% of the votes in a wall against the actor and singer Arthur Aguiar and the biologist and teacher Jessilane, finishing in 14th place. Subsequently, Picon made her acting debut after being cast as Chiara Guerra in TV Globo's telenovela Travessia. There were criticisms around her casting, to which reviewers stated that she had no DRT or experience in the area of expertise.