Lux Style Awards

The Lux Style Awards is an award ceremony which has been held annually in Pakistan since 2002. The ceremony celebrates "style" in the Pakistani entertainment industry, such as cinema, television, fashion, music, sports and film industry. Categories have changed over the years, but most are awarded by panels of judges who are experts in the respective industries, with some "people's choice" awards in the film and TV categories.

The ceremonies, which are televised, have usually been held in Karachi, but in some years have taken place in Lahore, Kuala Lumpur and Dubai.

History
The Lux Style Awards were created and developed in 2002 by Naheed Chowdhry, the female executive who headed the Unilever Lux team at the time, in collaboration with Frieha Altaf, TV and event producer and former model. It is the largest annual awards ceremony held in Pakistan.

"I wanted to ensure that there was a sustainable legacy created that impartially assessed contributors and gave back to society through scholarships in the arts and culture arena", says Chowdhry."One that would go on to be recognized as the 'Oscars' of Pakistan."

The first awards were presented in 2002 at the Korangi Air Force Base in Karachi, Pakistan due to heightened security needs and high-profile attendance. The awards ceremony was preceded by seven days of exhibitions and fashion shows at different smaller venues throughout Karachi and on Manora Island, as a build-up to the final show.

The ceremony was postponed in 2008 owing to security concerns and economic conditions, and it was decided to provide annual scholarships to students of the National College of Arts (TV and Film), National Academy of Performing Arts (Music), and to two fashion schools.

Viewer's Choice Awards for best male and female actors had originally been added to engage audiences viewing the show. In 2019, it was decided to add critics' choice awards for these categories as well. The Lux Awards have been televised in most years.

Ceremonies
The following is a listing of all Lux Style Awards ceremonies since 2002.

Films

 * Lux Style Award for Best Film-Viewers' Choice
 * Lux Style Award for Best Film-Critics' Choice
 * Lux Style Award for Best Film Director (Jury Voted)
 * Lux Style Award for Best Film Actor-Viewers' Choice
 * Lux Style Award for Best Film Actress-Viewers' Choice
 * Lux Style Award for Best Film Actor-Critics' Choice
 * Lux Style Award for Best Film Actress-Critics' Choice
 * Lux Style Award for Best Film Playback Song (Audience Voted)

Television

 * Lux Style Award for Best TV Play (Audience Voted)
 * Lux Style Award for Best TV Ensemble Play (Jury Voted)
 * Lux Style Award for Best TV Director (Jury Voted)
 * Lux Style Award for Best TV Actor-Viewers' Choice
 * Lux Style Award for Best TV Actress-Viewers' Choice
 * Lux Style Award for Best TV Writer (Jury Voted)
 * Lux Style Award for Best TV Actor-Critics' Choice
 * Lux Style Award for Best TV Actress-Critics' Choice
 * Lux Style Award for Best Emerging Talent in TV (Jury Voted)
 * Lux Style Award for Best TV Track (Audience Voted)
 * Lux Style Award for Best TV Long Play (Audience Voted)

Music

 * Lux Style Award for Best Song of the Year (Audience Voted)
 * Lux Style Award for Best Singer of the Year (Audience Voted)
 * Lux Style Award for Best Music Youth Icon (Jury Voted)
 * Lux Style Award for Best Music Producer (Jury Voted)
 * Lux Style Award for Best Live Performance (Audience Voted)
 * Lux Style Award for Most Streamed Song of the Year

Fashion (Jury Voted)

 * Lux Style Award for Best Fashion Model of the Year
 * Lux Style Award for Best Fashion Forward Brand
 * Lux Style Award for Best Fashion Photographer/Videographer
 * Lux Style Award for Best Fashion Stylist
 * Lux Style Award for Best Fashion Makeup & Hair Artist
 * Lux Style Award for Most Stylish Musician
 * Lux Style Award for Best Emerging Talent in Fashion

Honorary

 * Chairperson's Lifetime Achievement Award
 * Lifetime Achievement Award in Fashion

Defunct

 * Best Supporting Actor in a Film
 * Best Supporting Actress in a Film
 * Best Male Playback in a Film
 * Best Female Playback in a Film
 * Best TV Play-Satellite
 * Best TV Director-Satellite
 * Best TV Actor-Satellite
 * Best TV Actress-Satellite
 * Best TV Play-Terrestrial
 * Best TV Director-Terrestrial
 * Best TV Actor-Terrestrial
 * Best TV Actress-Terrestrial
 * Best Artist of the Year
 * Best Album of the Year
 * Best Band of the Year
 * Best Music Director
 * Best Video Director (Jury Voted)
 * Best Achievement in Fashion Design (Menswear)
 * Best Achievement in Fashion Design (Womenswear)
 * Best Achievement in Fashion Design (Prét)
 * Best Achievement in Fashion Design (Luxury Prét)
 * Best Achievement in Fashion Design (Lawn)
 * Best Achievement in Fashion Design (Bridal)
 * Best Achievement in Fashion Design (0–5 Years)
 * Best Achievement in Fashion Design (5–15 Years)
 * Most Stylish Sportsperson
 * Best Fashion Publication
 * Best Model of the Year (male)
 * Best Model of the Year (female)

Aminah Haq's Best TV Actress Win for Mehndi
Aminah Haq won Best TV Actress at 3rd Lux Style Awards for her performance in Mehndi. Many thought that Sania Saeed gave a better performance in Thori Si Mohabat that year, and the only reason she lost was that her play was broadcast by a private TV channel (Geo Entertainment). On the other hand, Mehndi was aired on PTV that was widely available all over the country and was more accessible for audiences. So, for 4th Lux Style Awards it was decided that there would be separate acting and play categories for terrestrial and satellite TV channels.

Snub of Zindagi Gulzar Hai in Best TV Play (Satellite) Category
Zindagi Gulzar Hai was nominated in all TV categories at 13th Lux Style Awards except for the Best TV Play-Satellite, eventually winning for Best TV Actor-Satellite (Fawad Khan) and Best TV Actress-Satellite (Sanam Saeed). Many were disappointed with the omission of the most popular drama of the year in the biggest TV category. In response, next year Hum TV did not submit it's TV plays to 14th Lux Style Awards.

Mahira Khan's Best Film Actress Win for Verna
Mahira Khan was awarded Best Film Actress for Verna at 17th Lux Style Awards. Verna performed poorly at the box office and it received mediocre reviews from critics. Many accused LSAs of being rigged as Mahira was the "Lux Girl" at that time.

Punjab Nahi Jaungi was released the same year and became highest grossing Pakistani film of all the time. It also received glowing reviews from critics. Many were disappointed when the presumed front-runner Mehwish Hayat lost the award for her performance in Punjab Nahi Jaungi to Mahira.

In response, a statement was released by LSA stating that the Best Film Actress was a audience voted category and Mahira got the most votes that year as she had the biggest social media presence. Next year, LSA introduced critics choice' acting categories for the 18th edition.

Ali Zafar's Nominations at 18th Lux Style Awards
Many celebrities pulled out their nominations from 18th Lux Style Awards in the wake of MeToo movement. Ali Zafar was nominated for Best Film and Best Film Actor that year, many celebrities took to social media to give their support towards Meesha Shafi who previously made sexual harassment allegations against Ali. They urged LSA jury to pull out his nominations. When the jury denied their request many decided not to be a part of the ceremony, celebrities that pulled out their nominations from entertainment categories included:
 * The Sketches, who were nominated for Best Playback (for "Meri Duniya" from Cake), Best TV Track (for Naulakha), Best Song (for "Raat"), and Best Singer (for "Raat")
 * Faris Shafi (Meesha's brother) nominated for Best Song (for Clap)
 * Meesha herself pulled out her Best Singer nomination for Mein

Actors Who Won LSA for Work on Both Television and Film
Note: This list only includes wins in acting categories, wins for producing, directing, singing or writing are not counted.

Introduction
Until 2011, this was chosen by public voting. From 2012 onwards, the winner has been chosen by an LSA jury. Tere Pyaar Mein was the first winner. Every year, LSA jury short lists number of films between 1 and 10. Only those short listed films are nominated in the ceremony. Usually, five films are nominated for Best Film. In 2004, 2005, 2006, 2007, 2009 and 2011, no nominations were announced due to lack of films releases. In 2010 and 2012, no award was given because jury did not find any film worth winning. Three films were nominated in 2001, 2002 and 2008. In 2013, four films were nominated for the award.

Best Film and Best Director
Best Film and Best Director are closely linked. Only one film (Cake) has been able to win Best Film without winning Best Director.

Multiple Wins

 * Fizza Ali Meerza-4
 * Shoaib Mansoor-2
 * Nabeel Qureshi-2

Multiple Wins

 * Nabeel Qureshi-2
 * Syed Noor-2

Multiple Wins (Viewers' Choice + Critics' Choice + Supporting)

 * Shaan Shahid-6
 * Javed Sheikh-3
 * Humayun Saeed-2
 * Moammar Rana-2
 * Fahad Mustafa-2

Multiple Wins (Viewers' Choice + Critics' Choice + Supporting)

 * Mahira Khan-5
 * Saima Noor-2
 * Zara Sheikh-2

Multiple Wins

 * Rahat Fateh Ali Khan-2
 * Aima Baig-2
 * Atif Aslam-2

Records by films
Most Awards Most Nominations Most Nominations without Winning Big Four (Best Film, Best Director, Best Actor and Best Actress) Winners
 * Majajan-4
 * Khuda Kay Liye-4
 * Na Maloom Afraad-4
 * Punjab Nahi Jaungi-4
 * Actor in Law-4
 * Laal Kabootar-4
 * Khel Khel Mein-4
 * Na Maloom Afraad-9
 * Jawani Phir Nahi Ani-9
 * Ho Mann Jahaan-9
 * Moor-9
 * Manto-7
 * Majajan-4

Criticism
Due to category being audience voted many of the groundbreaking dramas like Udaari, Sang-e-Mar Mar and Dar Si Jaati Hai Sila failed to win Best TV Play despite winning in other major categories like Best TV Director and Best TV Writer. As of 2021 nominations were voted by public, some of the most critically acclaimed plays like Raqeeb Se and Dil Na Umeed To Nahi were not even nominated for the award despite dominating other major categories.

Multiple Wins

 * PTV-12
 * Hum TV-7
 * ARY-5
 * Geo Entertainment-4

Multiple Wins

 * Kashif Nisar-3
 * Anjum Shahzad-3
 * Sarmad Khoosat-2
 * Babar Javed-2
 * Saife Hassan-2

Multiple Wins (Viewers' Choice + Critics' Choice + Satellite + Terrestrial)

 * Noman Ijaz-10
 * Humayun Saeed-5
 * Faisal Qureshi-4
 * Talat Hussain-2
 * Fawad Khan-2
 * Feroze Khan-2

Multiple Wins

 * Khalil-ur-Rehman Qamar-3
 * Umera Ahmad-2
 * Mustafa Afridi-2

Multiple Wins

 * Rahat Fateh Ali Khan-3
 * Qurat-ul-Ain Balouch-2

Most Award Won by a TV Play

 * Humsafar-6
 * Pyarey Afzal-5
 * Ranjha Ranjha Kardi-5

Multiple Wins

 * Quratulain Balouch-2
 * Sajjad Ali-2

Multiple Wins

 * Ali Sethi-2

Multiple Wins

 * Abdullah Siddiqui-2
 * Rohail Hayat-2

Multiple Wins

 * Ahsan Rahim-2
 * Bilal Lashari-2

Directors that went on to be nominated for Best Film Director

 * 2007–Shoaib Mansoor for Khuda Kay Liye-Won (Best Film)
 * 2011–Shoaib Mansoor for Bol-Won (Best Film)
 * 2013–Bilal Lashari for Waar-Nominated
 * 2014-Jami for O21-Nominated
 * 2015-Jami for Moor-Won
 * 2016-Asim Raza for Ho Mann Jahaan-Nominated
 * 2017–Shoaib Mansoor for Verna-Nominated
 * 2018-Ahsan Rahim for Teefa in Trouble-Won
 * 2019-Kamal Khan for Laal Kabootar-Won
 * 2019-Saqib Malik for Baaji-Nominated
 * 2019–Asim Raza for Parey Hut Love-Nominated

Multiple Wins

 * Hasnain Lehri-4
 * Shahzad Noor-3
 * Ameer Zeb Khan-3
 * Abbas Jafri-2
 * Iftikhar Zafar-2
 * Vaneeza Ahmed-2
 * Sadaf Kanwal-2
 * Rabia Butt-2
 * Neha Ahmed-2

Multiple Wins

 * Khaadi-7
 * Generation-2
 * Hussain Rehar-2

Multiple Wins
Note: Nabila is always credited with her Creative Team
 * Nabila-10
 * Sunil Nawab-3
 * Saima Rashid Bargfrede-2
 * Qasim Liaqat-2

Multiple Wins

 * Rizwan-ul-Haq-6
 * Ather Shahzad-3
 * Shahbaz Shazi-2
 * Guddu Shani-2
 * Khawar Riaz-2