MX Player

MX Player is an Indian video streaming and video on demand platform, developed by MX Media & Entertainment. The platform currently operates on an ad-supported model.

In 2018, Times Internet acquired a majority stake in MX Player for $140 million.

In October 2019, MX Player raised $110.8 million in an investment led by Chinese conglomerate Tencent.

Video player
MX Player was launched as a video player on July 18, 2011. It featured subtitle support and offline video viewing capabilities.

OTT platform
On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It has also licensed contents from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Goldmine, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network. In 2020, it tied up with Ullu App for adult content.

International expansion
Initially available only in India, in March 2020, MX Player announced the launch of its OTT service internationally to selected markets, including the United States, United Kingdom, Australia, New Zealand, Pakistan, Bangladesh and Nepal. Elsewhere, it is still a video player.

Acquisition by Amazon
In February 2023, it was reported that Amazon was in talks to acquire MX Player as part of a broader effort to expand its presence in the Indian entertainment market.

Amazon acquired the company in June 2024, at $100 million.

MX TakaTak
In July 2020, MX Player launched the short video app MX TakaTak. As of 24 March 2021, the app had more than 100 million active users. MX Takatak to merge with ShareChat's Moj to create India's largest short video platform