Positiva Records

Positiva Records is a subsidiary of Universal Music Group and concentrates on releasing dance music in the UK. The record label was set up in 1993, by Nick Halkes, who previously ran XL Recordings. Its headquarters are at the Universal UK offices (formerly at EMI offices in Brook Green in West London), where it is the only large dance music label under the EMI banner.

History
One of the label's first releases was "I Like to Move It" by Reel 2 Real, an alias of dance DJ Erick Morillo, originally released on Strictly Rhythm. Later, the label signed US vocalist Barbara Tucker, who went on to release tracks including "Beautiful People" and "Stay Together" (both 1995) and "Stop Playing with My Mind" (2000). Other house releases in this period came from Umboza, the Bucketheads and Judy Cheeks. During the late 1990s, Positiva released several tracks from the emerging trance scene such as Alice Deejay's "Better Off Alone" which became a huge hit in Europe and the U.S., as well as DJ Quicksilver's "Bellissima", Ayla's eponymously titled "Ayla", Binary Finary's "1998" and BBE's "Seven Days and One Week".

Releases in the 2000s have included the number one hits "Toca's Miracle" by Coco Star vs Fragma, "Groovejet (If This Ain't Love)" by Spiller featuring Sophie Ellis-Bextor, and "Lola's Theme" by the Shapeshifters. Other top 10 hits in the same decade include Watergate's "Heart of Asia", "Flashdance" by Deep Dish, Motorcycle's "As the Rush Comes", remixes of The Source feat. Candi Staton's "You Got the Love" and "Watch the Sunrise" by Swedish DJ/producer Axwell.

Other artists who have been with the label for many years include Paul van Dyk and the Shapeshifters, although the latter have since left to release tracks via Defected Records and concentrate on running their own Nocturnal Grooves label.

The label has since been resurrected by Universal Music Group as a trading name for Virgin Records and releases from foreign dance acts, such as Armin van Buuren, Avicii, Nicky Romero and Nervo.