ReelShort

ReelShort is a Chinese short-form video streaming app specializing in serialized dramas designed for mobile viewing. It is owned by COL Group, a publicly listed company.

ReelShort's shows emphasize rapid plot twists, heightened emotional conflicts, and minimal character development. The production values are notably low, with simple sets, costumes, and a cast of predominantly unknown actors.

Background
Despite the failure of similar short-format television platforms in the United States, such as the closure of Quibi in 2020, it has become a popular format in China. Initially filling a void created by movie theater closures during the COVID-19 pandemic, the format became popular with Chinese viewers seeking quick entertainment. ReelShort was founded in August 2022 to introduce this format to international audience.

Production
Crazy Maple Studio, the production company behind ReelShort, is a joint venture between COL Group and Joey Jia headquartered in Sunnyvale, California. It was founded with the intention of introducing short dramas to an international audience. The studio maintains an additional office in Shenzhen, China, and COL Group retains a 49 percent ownership.

Business model
ReelShort uses a virtual currency system where users can purchase coins to unlock additional episodes of their shows. These coins can be acquired by watching advertisements within the app or by purchasing them directly.

Programs

 * Fated to My Forbidden Alpha
 * Married At First Sight
 * Never Divorce a Secret Billionaire Heiress
 * Snatched a Billionaire to Be My Husband
 * Son-in-Law's Revenge
 * The CEO's Contract Wife
 * The Double Life of My Billionaire Husband
 * True Luna