Sharqzadegi

Sharqzadegi or Sharghzadegi (Persian: شرق‌زدگی) is a pejorative Persian term loosely translated as "Eastoxification." The first appearance of the term in printed literature in the English language dates back to 1984, where Martin E. Marty Fundamentalisms and Society: Reclaiming the Sciences, the Family, and Education states that sharqhzadeqi is the act of appreciation of Eastern culture.