Talk:Adobe Experience Cloud

Applications
Moving the above here for storage -- many self-citations and promotional.

Adobe Analytics
Adobe Analytics  is a set of tools for predictive and real-time analytics that can be integrated into third-party sources. It includes the Marketing Reports and Analytics (formerly SiteCatalyst), Ad hoc analysis (formerly Adobe Discover) and Data Workbench (formerly Insight) applications to help create a holistic view of business activities by transforming customer interactions into insights. This is sometimes called marketing intelligence. With simple and interactive dashboards and reports, a user can manage and share real-time information which helps identify issues, discover opportunities and measure key performance indicators (KPIs). On October 14, 2013, Adobe revealed a set of new features for data analysis with key metrics identification like real-time reporting, visualization, mobile analytics and conversion.

Adobe Audience Manager
Adobe Audience Manager is a data management platform that can be used to create profiles of audience segments. These profiles can then be used for targeted ad campaigns.

Adobe Campaign
Adobe Campaign is an analytics tool that helps users build a personalized experience based on customer habits and preferences. It plans, manages and executes campaigns from a unique environment. Marketers now have an intuitive, automated way to deliver messages over marketing channels. The new Adobe Campaign, formerly Neolane, is now being integrated with Adobe Experience Manager to help predict customers needs.

Adobe Experience Manager
Adobe Experience Manager is a web content management system for organizing, managing, and delivering creative assets. The user can use templates to create targeted content and publish them securely in the cloud. It is derived from a product called CQ by Day Software, which Adobe acquired in 2010.

Adobe Media Optimizer
Adobe Media Optimizer is a tool that manages, forecasts and optimizes media. It provides a consolidated view of how media is performing together with tools to accurately forecast user media. Media Optimizer helps manage search engine marketing, display, and social campaigns.

Adobe Primetime
Adobe Primetime is a video platform that can be used to create and monetize TV and film content and make it available across multiple types of devices. A strategic partnership with comScore, announced in March 2016, will promote the collection and interpretation of viewing metrics across a range of non-traditional TV devices.

Adobe Social
Adobe Social is a tool for managing social content and social campaigns. It's a comprehensive solution for building stronger connections through data-driven content. It deals with relevant posts, insightful conversations, measurable results, and social activities connected to business. Adobe Social is about the discovery of precise content, social networks and business results.

Adobe Target
Adobe Target  is a tool for testing and targeting digital experiences. It includes a user interface, built-in best practices, and robust optimization tools for following site visitors. With its self-learning algorithmic approach it is able to increase conversion and filter results precisely. Adobe Target also uses factorial testing to understand elements for real-time targeted content. Adobe Target uses automated behavioral targeting with acquired data such as IP addresses, time of day, referral URLs and brand affinity. From the anonymous profiles it creates, Adobe Target is capable of giving personalized product or content recommendations.

K.e.coffman (talk) 22:30, 24 October 2016 (UTC)