Talk:History of Apple Inc.

PowerPC processor origins
In the early 1990's section the article notes IBM's PowerPC processor as being used in Macs. In a later section it attributes the PPC to Motorola. Is this an error? I own a PPC Mac and was always under the impression it was a Motorola processor, not an IBM. Maybe I missed something here. Thoughts?THX1136 (talk) 17:42, 13 January 2014 (UTC)


 * PPC processors used in Macs were made both by Motorola and IBM (the PPC 970 was from IBM, for example). I fixed the section to mention the "M" in AIM alliance and to note that there were multiple PPC processors used, both from Motorola and IBM. Guy Harris (talk) 18:14, 13 January 2014 (UTC)


 * Thanks Guy. I figured it was something I was missing. I appreciate your time on this!THX1136 (talk) 16:14, 14 January 2014 (UTC)

Semi-protected edit request on 25 February 2014
113.199.176.68 (talk) 09:56, 25 February 2014 (UTC)

If you want to suggest a change, please request this in the form "Please replace XXX with YYY" or "Please add ZZZ between PPP and QQQ". Please also cite reliable sources to back up your request, without which no information should be added to any article. - Arjayay (talk) 15:15, 25 February 2014 (UTC)
 * Red information icon with gradient background.svg Not done: as you have not requested a change.

External links modified
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External links modified
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 * The first of those wasn't dead (it takes a while to load - Flash? - but it works). The second of those is probably on osxbook.com; I pointed it to the page in question.  The third of those, along with all the other Apple press releases, moved; I've fixed those links. Guy Harris (talk) 21:44, 25 May 2017 (UTC)

External links modified
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 * Added archive https://web.archive.org/web/20100323110634/http://www.vectronicsappleworld.com/macintosh/creation.html to http://vectronicsappleworld.com/macintosh/creation.html
 * Added archive https://web.archive.org/web/20100721013833/http://library.stanford.edu/mac/parc.html to http://library.stanford.edu/mac/parc.html
 * Added archive https://web.archive.org/web/20080723144112/http://www.fool.com/news/foth/2000/foth000918.htm to http://www.fool.com/news/foth/2000/foth000918.htm
 * Added archive https://web.archive.org/web/20060427090611/http://www.top500.org/lists/plists.php?Y=2004&M=11 to http://www.top500.org/lists/plists.php?Y=2004&M=11
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 * Added archive https://web.archive.org/web/20060115045827/http://www.macminute.com/2006/01/13/piper-jaffray/ to http://macminute.com/2006/01/13/piper-jaffray/

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PR article for Apple with "rose-colored" lens on Steve Jobs
This reads like a fairy tale. "Apple was not content" ... how do you know the internal disposition of a person yet alone a company!

Factual reporting would use words like [From Steve Jobs perspective, XXX left because he did not have the werewithal to stay; from XXX's perspective, he left because].

Is the marketing company at Apple writing this content? It certainly seems like it.

Good job creating MYTHOS of the fairy tale. — Preceding unsigned comment added by 69.135.14.27 (talk) 13:20, 6 April 2019 (UTC)

Incorrect timeline around John Sculley
John Sculley became CEO of Apple on April 8th, 1983 (https://en.wikipedia.org/wiki/John_Sculley), so the section "2. 1985–1997: Sculley, Spindler, Amelio" should be "2. 1983-...

In consequence, the sections

1.8 Macintosh and the "1984" commercial 1.9 1985: Jobs and Wozniak leave Apple

describe events that happened when John Sculley was CEO, so they should be moved to the section 2.

Another unrelated remark is that grouping the three CEOs in one short section doesn't show the role John Sculley played at Apple in comparison to the two other CEOs. He was CEO during 10 years (https://en.wikipedia.org/wiki/John_Sculley), and increased sales from $800 millions to $8 billions. While the two others stayed for 3 and 2 years, and under Amelio the stock slumped to a 12 years low (https://thenextweb.com/news/a-look-at-apples-ceos-from-1977-to-2011).

I'd suggest to make at least a separate section for John Sculley, as he was CEO for a much longer period than Spindler and Amelio, and had a profound impact on the development of the company. And the section 2. barely mentions who of the three CEOs did which action, many sentences use "Apple" rather than the name of the CEO, so it's unclear who was in charge at that moment as there only one section for three very different CEOs.

To some extend the timeline issue and the grouping of the three CEOs in a short section hide the work of Sculley for Apple. I think his role in those very competitive years (vs IBM, vs Microsoft and many others), with his marketing and management experience from Pepsi created a very strong brand, and if we just look at figures Apple jumped from $800 millions in sales to $8 billions under his management. I think his role in the company is a little downplayed in this wikipedia article.