Talk:IMAX/Archive 2

Digital IMAX screen sizes
How big are the movie screens in the digital Imax theaters? I've read that they just remove the first few rows in the theater and move the screen closer, to make it appear bigger. But is it actually bigger than standard movie screens, or is it the same size? — Preceding unsigned comment added by 72.183.108.200 (talk) 08:27, 4 May 2013 (UTC)

Dimensions/Units
In this subject, the actual units used (originally) are important. The auto-translation should be turned off or fixed to make clear what the units were (and their precision) before the translation. Does anyone know? —Preceding unsigned comment added by 173.73.178.144 (talk) 22:30, 12 March 2010 (UTC)

IMAX acronym
It's stated in the first paragraph that IMAX means Image MAXimum. I worked for IMAX Corporation and I will say here that no one (high up) was able to say if IMAX is an acronym or if, like "Kodak," the word was merely created because it sounded imposing. This could be a fluke, but I'd love to see actual documentation for the word, especially if Graeme Ferguson or one of the original creators stepped forward with an announcement. More specifically, "Image MAXimum" was suggested by board members as a possible meaning for the word IMAX, but this would be more of a reverse acronym and not linked to the creation of the word. — Keraunoscopia (talk) 20:58, 12 October 2009 (UTC)


 * It is noteworthy that the purported source for this information (presently footnote 1) is a page which says:"This article [...] uses material from the Wikipedia article "IMage MaXimum"." (!). Thus we seem to have a circular attribution. AlatarK (talk) 21:05, 22 December 2009 (UTC)


 * Done, acronym removed. --uKER (talk) 05:25, 29 December 2009 (UTC)(will return to this item in a day or two) AlatarK (talk) 00:47, 22 April 2010 (UTC)


 * I have recently (early June 2010) spoken to both of the two surviving founders and they both confirm that IMAX was intended to be a contraction of "Image Maximum". AlatarK (talk) 01:24, 22 June 2010 (UTC)


 * WP policy requires third-party reliable sourcing. The originator of a fact cannot confirm it. An interviewer of the originator of a fact cannot confirm it. Only a journalist, publishing objectively and reliably, can confirm it. David Spector (talk) 22:32, 10 September 2013 (UTC)

Hello, I'm a current IMAX employee and I'd like to request an edit to the page to remove the language that states that IMAX is an acronym for "Image Maximum".

Graeme Ferguson (IMAX co-founder) also discussed how they came up with the IMAX name in an article with Northern Stars. An excerpt from his interview below:

Where in the name IMAX come from? That came a year or two later. We first called the company Multiscreen Corporation because that, in fact, was what people knew us as. But the main thing is that we called the system Multivision because we saw it as a large–screen way of showing multi–image films. It was with multi–image that we had a great success in, and we thought that was the central thing to do. Not the only thing, but the central thing. After about a year, our attorney informed us that we could never copyright or trademark Multivision. It was too generic. It was a descriptive word. The words that you can copyright are words like Kleenex or Xerox or Coca-Cola. If the name is descriptive, you can’t trademark it so you have to make up a word. So we were sitting at lunch one day in a Hungarian restaurant in Montreal and we worked out a name on a place mat on which we wrote all the possible names we could think of. We kept working with the idea of maximum image. We turned it around and came up with IMAX.

Mary Ruby, IMAX's Chief Administration Officer, has been quoted in an article with INTA Daily News from Managing IP discussing the origin of IMAX and how the name was made up as opposed to the common belief that it is an acronym. See the excerpt below:

What is the history of the IMAX brand? The IMAX projection system is a Canadian invention pioneered in the late 1960s. The IMAX brand was the brainstorm of the original founders of the company. Although many people may think "IMAX" is an acronym, it is in fact a made-up word.

Thank you, D Jones47.18.246.4 (talk) 18:08, 15 January 2016 (UTC)


 * Excellent info. I don't know why it was not being presented in the article three years after being posted here, but it is there now. -- Lexi sioz (talk) 13:20, 9 April 2019 (UTC)

Caesar's Palace
What? No mention of the OMNIMAX theater at Caesar's Palace? Japanimation station (talk) 23:38, 24 May 2010 (UTC)

Could we get a picture of
A screen? —Preceding unsigned comment added by 76.28.72.87 (talk) 00:57, 20 June 2010 (UTC) rar —Preceding unsigned comment added by 199.212.250.165 (talk) 19:20, 5 January 2011 (UTC)

IMAX format vs. IMAX Corporation
I see the company infobox was added to this article as well. Is that really necessary, if this article is about the IMAX format and IMAX Corporation has its own article? Should we make that distinction clearer? ("This is about the IMAX motion picture format. For the company, see IMAX Corporation.") 109.204.158.195 (talk) 10:05, 20 February 2011 (UTC)


 * ✅ - I have removed the company infobox and added a hatnote to distinguish between the two articles. There is no point on doubling up on content - thanks for pointing this out. Themeparkgc   Talk  22:39, 20 February 2011 (UTC)

Link to Showscan?
It's a bit weird that there is no link to Showscan here. Also no mention of competition between the two formats. — Preceding unsigned comment added by 68.38.196.235 (talk) 13:44, 17 July 2011 (UTC)

Titanic
If it wasn't on one platter, I couldn't tell; the whole presentation was completely seamless when I went to the IMAX screening. --Ryanasaurus007 (talk) 01:43, 15 April 2012 (UTC)


 * At which theater ? If there was no platter changeover, you were viewing it in Digital IMAX. Barry Wom (talk) 10:47, 15 April 2012 (UTC)


 * Yes, I was viewing it in Digital IMAX. BTW did the platter changeover happen when you went? --Ryanasaurus007 (talk) 17:04, 15 April 2012 (UTC)


 * Digital IMAX has no restrictions on the film length. Platters are only relevant for 70mm IMAX screenings. Barry Wom (talk) 20:18, 15 April 2012 (UTC)


 * If you went to a 15/70 screening, can you recall what the platter changeover point was? Thanks! --Ryanasaurus007 (talk) 02:01, 16 April 2012 (UTC)


 * Apparently the platter changeover was at the same break point as in the VHS and the DVD Special Edition, i.e. at the line "Well I believe you may get your headlines, Mr. Ismay". A total of five 15/70 prints were struck - three for the US, one for London and one for Sydney. Barry Wom (talk) 09:51, 24 April 2012 (UTC)

IMAX vs. Imax
If "IMAX" is a contraction of "image maximum," and not an acronym or initialism, then, per WP:MOSCAPS, shouldn't it be spelled "Imax"? Trivialist (talk) 20:39, 19 May 2012 (UTC)

Reception of IMAX films
I'd like to see a section on the reception of IMAX films, if the spectator views them differently, if the impact is different, if people tend to go to IMAX venues more than non-IMAX. Was there a poll conducted on the IMAX? — Preceding unsigned comment added by 81.220.62.242 (talk) 10:08, 22 June 2012 (UTC)

Source for claim?
"Another disadvantage is a lower resolution than normal IMAX film, estimated to be about 12,000 × 8,700 theoretical pixels or 6,120 × 4,500 actually discernible pixels (27 megapixels)"

Source doesn't explain how it got this figure --Randomoneh (talk) 23:59, 26 July 2012 (UTC)


 * I believe that there's some correlation between it and another detail, mention of "about 6 microns". Assuming that the camera aperture is 70.41 x 52.63 mm, that would mean the exact theoretical resolution would be 11,735 x 8772, which is close enough to the figure the source reached for the theoretical resolution. Still doesn't explain the discernible resolution; the source says you might have to check out one of SMPTE's journals for that one. If I remember correctly, it was one of the 2004 journals. --Ryanasaurus007 (talk) 00:53, 25 July 2012 (UTC)


 * Newer SMPTE journals have featured work by Japanese NHK in which they come to conclusion that healthy individuals quality increase up to ~200 pixels per degree of viewer's field of view.--Randomoneh (talk) 23:59, 26 July 2012 (UTC)

Conversion to 3D
Star Trek Into Darkness is not the first film to have IMAX sequences post-converted to 3D. It has been done at least once before with Tron Legacy in 2010. — Preceding unsigned comment added by 99.68.186.127 (talk) 22:23, 10 April 2013 (UTC)

I heard that, too. Interestingly, I thought Star Trek Into Darkness had the best 3D I've seen yet in the theater. The post process may work better now than filming it. I also noticed, though, that they used special glasses that were both slightly anaglyph AND polarized. Man of Steel had much weaker 3D in comparison. -Benjamin Goulart — Preceding unsigned comment added by 24.210.188.98 (talk) 19:28, 12 August 2013 (UTC)

Sonics-DDP sound system
The article doesn't seem to mention some of the sound technology or design used with IMAX, Sonics-DDP. More info here (List of films with "Sonics-DDP" sound mix) and here ("In 1988, Imax acquired Sonics Associates Inc. as an affiliate. Alabama based Sonics is a world leader in sound system design and offers customers the benefits of more than 26 years of research and hands-on experience in the IMAX theatre network."). -- Katana (talk) 13:16, 4 August 2013 (UTC)

Inferior Sound on the New Mass IMAX Digital Installs Compared to Conventional Auditoriums?
Why does IMAX have so much difficulty with dialogue? I've noticed this in multiple of the newer digital and 3D IMAX auditoriums, and at the same cineplex's non-IMAX theaters I find the sound quality actually more pleasant. New IMAX installs seem to be designed purely for dynamics, yet without a capability for nuance or delicacy. The midrange often seems brash, shouty, and inarticulate. I have no problem in THX, DD 24/96, DTS, or SDDS-rated auditoriums from any of the major install/theater chains. In fact, I find the non-IMAX ones superior. We missed seeing Pacific Rim in IMAX 3D, and yet once again I was shocked how much better the 2D non-IMAX was. And I’m an audiophile and DJ with a great many hi-fi and pro speakers, headphones, amps, and source components. Considering the human ear/brain system hears best and flattest in the 85dB c-weighted range, IMAX having the superior SPL capability may be a waste of tailoring the sound system to one aspect while neglecting the rest of sonic characteristics. Furthermore, theater sound in the other formats is so highly standardized and the mixing studios are of such high caliber for them (such as Sony's), that IMAX might not be translating even as intended. -Benjamin Goulart — Preceding unsigned comment added by 24.210.188.98 (talk) 19:23, 12 August 2013 (UTC)

History section
At the end of this section, it is stated that China is the second largest market for IMAX outside the USA and has 25 IMAX cinemas. This is not correct, the second largest market is the European Union (there are 26 IMAX cinemas in the United Kingdom alone according to IMAX.com).

Not sure why this comment is even relevant to the History section. Shall we correct or delete it?! Zctyp18 (talk) 23:57, 21 October 2013 (UTC)

Conflicting descriptions of 65mm film feeding and speed
In the section "Analog technical aspects", under "Camera", it explains that:

"To achieve such increased image resolution, 65mm film stock passes horizontally through the movie camera, 15 perforations at a time, resulting in a filming speed of 102.7 metres per minute. In a 65mm camera, the film passes vertically through the camera, 5.0 perforations at a time, resulting in a filming speed of 34 metres per minute.'"

Which is it? These explanations seem at odds with one another, given that they both describe how 65mm passes through a camera. Perhaps there's a type and the second sentence means to describe something other than a 65mm camera? Willgmcc (talk) 20:01, 19 November 2014 (UTC)

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The term "open matte" is incorrect
No such thing as open matte. A film is either matted, or it's not. By the same token, you wouldn't call a film "Non-Dolby," "Non-dbx," or "Non-Mono." You describe what it is, not what it is not.

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Two different IMAX products
The article was originally written when the IMAX corporation only produced film. The lead seems to suggest that IMAX theatres still use film, whereas my understanding is that they have been converted to digital. I think the lead needs to make a clear distinction and the article structure should be sectioned and headed accordingly. At the moment it is a bit like a page on railway locomotives suggesting they are all steam trains, with diesel and electric getting minor sections near the end. Is there a case for two articles: IMAX film system and IMAX digital projection system? (The new system also has different sound technology which does not even allow local cinema staff to turn down the sound volume - everything is set by IMAX.) Chemical Engineer (talk) 19:50, 24 September 2017 (UTC) PAGE''' ]]) 15:49, 25 September 2017 (UTC)
 * Technically there are three products: 1.43:1 giant screens, 1.89:1 multiplex screens, and dome theaters (although the last one is pretty rare). On the giant screens and dome screens, there is a mixture of theaters that use 1570 film and 1.43:1 IMAX with Laser digital projection, while the multiplex screens are mostly standard digital projection with one or two exceptions that use 1.89:1 IMAX with Laser digital projection. There are plenty of giant-screen theaters that still use 1570 film, both in science museums and movie theaters. --Ahecht ([[User_talk:Ahecht|'''TALK
 * Sadly the giant screen at the National Science and Media Museum in Bradford, UK which was the first (and for quite a while only) in the UK is now digital. It means less staff attention, so is likely to be popular with museum administrators. Chemical Engineer (talk)


 * Given the length of the article, the lead can certainly be expanded to two or three paragraphs. Any expansion should probably briefly mention the digital format, as well as any other significant details surrounding the product's evolution and impact on the industry. --GoneIn60 (talk) 03:21, 28 September 2017 (UTC)

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Some proposed changes
Hello,

I am an employee of IMAX and would like to propose some updates to this entry.

Thank you, CDuke10 (talk) 19:27, 21 December 2017 (UTC)

In the opening “IMAX” section, please update the last sentence to the following:

“As of September 2017, the IMAX theatre network consisted of 1,302 theatres in 75 countries.”

At the end of the opening “IMAX” section, please add the following sentence:

“The Chief Executive Officer of IMAX is Richard L. Gelfond (2009-present).”

✅
 * 1) The number of systems operating worldwide updated in the lead. You did not specify whether or not the now-outdated total number appears anywhere else in the article besides the lead. If it does, it will now contrast with the update you requested. FYI.
 * 2) Information on changes to the company's leadership must come from the company itself, as shown on a web page of theirs, or from reputable third party journalistic sources of the old guard — blogs are insufficient on their own.
 * Regards,  Spintendo  ᔦᔭ   20:35, 21 December 2017 (UTC)

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Proposed changes for IMAX page
Hello,

I am an employee of IMAX and would like to propose some updates to this entry based on the previous feedback above.

Thank you, CDuke10 (talk) 22:10, 3 January 2018 (UTC)

In the “History” section, please update the last sentence to the following to match the updated number of theatres and countries in the lead section:

“As of September 2017, there were 1,302 IMAX theatres located in 75 countries, of which 1,203 were in commercial multiplexes.”

At the end of the lead “IMAX” section, please add the following sentence:

“The Chief Executive Officer of IMAX is Richard Gelfond (2009-present).”

✅
 * 1) The History section sentence was changed.
 * 2) There is no section titled "lead IMAX". If you mean the lead section of the IMAX article, the names of CEO's are not commonly placed there.
 * Regards,  Spintendo  ᔦᔭ   21:05, 16 January 2018 (UTC)

Some proposed changes
Hello,

I am an employee of IMAX and would like to propose some updates to this entry.

Thank you, CDuke10 (talk) 22:04, 31 January 2018 (UTC)

At the end of the lead “IMAX” section, please add the following sentence:

“The Chief Executive Officer of IMAX is Richard Gelfond (2009-present).”

This information should be included in the lead paragraph similarly to PepsiCo's Wikipedia page that lists PepsiCo’s Wikipedia lists Indra Krishnamurthy Nooyi as the chief executive of PepsiCo since 2006. — Preceding unsigned comment added by CDuke10 (talk • contribs) 22:56, 31 January 2018 (UTC)

After the fourth paragraph of the “History” section, please add the following two sentences:

“In 1994, two investment bankers - Richard L. Gelfond and Brad Wechsler - acquired IMAX through a leveraged buyout with hopes of bringing IMAX to Hollywood and commercial multiplexes. Please add the following two sentences in the last paragraph of the “History” section, before the last sentence about September 2017 theatre count:

“In April of 2009, Gelfond became IMAX’s sole CEO and Director of the Company’s Board of Directors and Wechsler moved into the role of sole Chairman of the Company’s Board of Directors. On October 8, 2015, IMAX China, a subsidiary of the company, was listed on the Hong Kong Stock Exchange.

Reply 31-JAN-2018

 * 1) The first proposal is insufficiently referenced to be added to this article. The two references provided are little more than biographical editorials.
 * 2) The second proposal speaks to the activities of the IMAX company. This article is about that company's technology.


 * Regards,  Spintendo  ᔦᔭ   22:54, 31 January 2018 (UTC)

IMAX Sapphire - Does anyone know what this is?
I am starting to see references to IMAX Sapphire locations in other countries. They appear to be IMAX theatres with all premium/VIP seating, but I have not been able to confirm that. Depending on what they are, should they be included in this article under either Theatres or Variations? Harris Seldon (talk) 10:32, 17 September 2018 (UTC)
 * From a quick search, it does seem like IMAX Sapphire is a premium experience in other countries, specifically in Russia (see 1 and 2). However, it seems that in the US, the IMAX Sapphire trademark (serial number 85139605) for "Luxury movie theaters" has been abandoned and is currently not in use. In any case, it does not seem to be a technical aspect but rather a slightly different presentation experience for the audience. I am not too sure where, or if, that would fit in this article. ChromeGames923 (talk) 21:35, 21 December 2018 (UTC)