Talk:Medifast

Proposed Changes to Medifast Page
Emilyrebuffi (talk) 15:29, 1 March 2022 (UTC)
 * Specific text to be added or removed: Replace logo
 * Logo to replace with can be found here: Medifast Logo 2022.png
 * Reason for the change: Current logo is outdated and incorrect.
 * References supporting change: Displayed at end of article: https://www.nasdaq.com/press-release/medifast-named-to-fortunes-2021-fastest-growing-companies-list-2021-12-10
 * ✅. This appears to me to fit the English Wikipedia's fair use policies for non-free material, but as noted when I uploaded the logo, I will not spend time defending that position or this edit if challenged. W.stanovsky (talk) 06:29, 30 June 2022 (UTC)

Emilyrebuffi (talk) 15:29, 1 March 2022 (UTC)
 * Specific text to be added or removed: Update "Founded" date
 * Date to replace with: "1980" should be changed to "1981".
 * Reason for the change: Current date is outdated and incorrect.
 * References supporting change: Displays correct date in chart in following article: https://www.forbes.com/companies/medifast/?sh=25ed5fb7638f
 * ✅. W.stanovsky (talk) 06:29, 30 June 2022 (UTC)

Lists proper title under “Key Executives" - https://finance.yahoo.com/quote/MED/profile/ Emilyrebuffi (talk) 15:29, 1 March 2022 (UTC)
 * Specific text to be added or removed: Update "Key People"
 * Name to replace with: "Daniel R. Chard, CEO" to be replaced with "Daniel R. Chard, Chairman and CEO"
 * Reason for the change: Current CEO is incorrectly outlined.
 * References supporting change: Used proper title in the following article - https://www.nasdaq.com/press-release/medifast-named-to-fortunes-2021-fastest-growing-companies-list-2021-12-10
 * ✅. W.stanovsky (talk) 06:29, 30 June 2022 (UTC)

“Consistent with business and brand strategy, the company decided to sunset the Medifast-branded product line by the end of the second quarter of 2021.” - https://www.sec.gov/Archives/edgar/data/910329/000110465921060963/tm2115144d1_ex99-1.htm Emilyrebuffi (talk) 15:29, 1 March 2022 (UTC)
 * Specific text to be added or removed: Update "Products"
 * Name to replace with: "Medifast Diet" to be replaced with "OPTAVIA"
 * Reason for the change: The Medifast Diet plan no longer exists and is no longer an accurate portrayal of our brand.
 * References supporting change: Article references Optavia products - https://health.usnews.com/best-diet/optavia-diet
 * , but retained reference to Medifast Diet with note about its retirement. The justification that it's "no longer an accurate portrayal of [your] brand" is irrelevant to the historical notability for encyclopedic purposes. W.stanovsky (talk) 06:29, 30 June 2022 (UTC)

“Medifast CEO: 'We changed our business model to be focused on coaches'”
 * Specific text to be added or removed: Update "Description"
 * Description to replace with: "Medifast, Inc. (NYSE: MED) is an American nutrition and weight loss company based in Baltimore, Maryland. Medifast produces, distributes, and sells weight loss and health-related products through websites, multi-level marketing, telemarketing, and franchised weight loss clinics." to be replaced with "Medifast, Inc. (NYSE: MED) is a global nutrition and weight loss company based in Baltimore, Maryland. It produces, distributes and sells weight loss and health-related products through its multi-level marketing channel of independent OPTAVIA Coaches."
 * Reason for the change: The current description is outdated and incorrect.
 * References supporting change: "Chard put a plan in motion. " I took on the difficult task of transforming the company into an integrated coach model" https://www.investors.com/news/management/leaders-and-success/medifast-ceo-how-dan-chard-led-transformation/

“coaches are our vehicle to both bring in new clients. Most of them were clients before they became coaches. And through the sales of our products, which are part of a system, they're compensated.” https://news.yahoo.com/medifast-ceo-changed-business-model-155801961.html

https://www.directsellingnews.com/shared-vision-for-success-medifast-optavia-transforms-a-business-one-healthy-habit-at-a-time/ (slightly outdated from 2018 but hints at the plans for evolving business model and distribution channels): o  “Medifast continues to sell directly to consumers online, through what they call “Med-D” or “Medifast Direct,” but are working to transition that channel as well to a coach-led model.” o  “Reshaping distribution channels, aligning thousands of existing coaches with new leadership and adjusting to a refreshed business model was not without challenges for Medifast and OPTAVIA. For people who have been around the company for a long time, making a transition and trying to understand how that integrated coach model should work and why there’s benefits to it has required a different level of partnership and communication.” Emilyrebuffi (talk) 15:29, 1 March 2022 (UTC)
 * , as all the offered references seem to be quoting company executives or quoting/closely paraphrasing corporate branding language. Per WP:ABOUTSELF, I don't think simply adopting the company's desired characterization of itself without a WP:RS, preferably a neutral secondary source, to support that characterization is appropriate.  If you can suggest such sources please feel free to post another edit request. W.stanovsky (talk) 06:29, 30 June 2022 (UTC)

Shows a quarterly market cap breakdown - https://finance.yahoo.com/quote/MED/key-statistics?p=MED Emilyrebuffi (talk) 15:29, 1 March 2022 (UTC)
 * Specific text to be added or removed: Update "Market Cap"
 * To replace with: "The company is public with a market capitalization of $1.4, as of May 2018" to be updated to "The company is public with a market capitalization of $2.433 billion, as of December 31, 2021."
 * Reason for the change: The current market cap is outdated and incorrect.
 * References supporting change: Shows current market cap - https://www.nasdaq.com/market-activity/stocks/med
 * ✅, but with more current market cap per Yahoo Finance. W.stanovsky (talk) 06:29, 30 June 2022 (UTC)