Talk:Micro Mobility Systems

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Material deleted from Microlino which could be integrated into this page
Please see the below for material deleted from Microlino which could be integrated into this page. Attribution is already provided at the top of this talk page in a message box. The below text should be copyedited before being integrated. Thanks, DesertPipeline (talk) 10:08, 14 July 2021 (UTC)

Micro Mobility Systems AG is a Swiss company founded in 1996 which designs and retails kickscooters and kickboards. The company is based Küsnacht, Switzerland and outsources production in California.

The scooters and kickboards are typically designed with a folding mechanism, while inline skating rolls and are manufactured out of aluminium. The company was largely responsible for the hype of kickscooters and kickboards in the year 2000, which depleted in the following year (2001) together with the dotcom bubble.

For Micro Mobility Systems the sudden drop in demand was amplified by many imitations of their kickscooters and kickboards. Micro Mobility Systems became a textbook example of the dangers small to medium-sized companies faced when fluctuating demand combined with outsourced production and low appropriability regime to result in decreasing revenue. Due to stable financial structures and intense branding, however, company revenues recovered after 2002. Thereafter they have achieved long-term growth through steady innovation and reinforcement of the "Micro" brand.