Talk:Store brand

Listing
Wouldn't it be better to either list each store and its brands, or list all store brands alphabetically? 66.215.75.10 06:27, 20 July 2006 (UTC) I would be impossible to list all Private Label brands. There are thousands and more created every day. —Preceding unsigned comment added by Driverseven (talk • contribs) 16:54, 14 July 2010 (UTC)

More Brands to be Added

 * Macy's: I.N.C. (International Concepts); Alfani; Charter House
 * May Department Stores: John Ashford; Cranbrook
 * JCPenney: Stafford, Towncraft
 * Sears: Covington
 * Lucky Stores (defunct): Lady Lee
 * Ralphs: VanDeKamp
 * Safeway: Lucerne, Empress, TownHouse
 * Albertsons: Janet Lee, Essensia
 * Wal-Mart: Ol Roy

File:Wal-Hist_package.jpg may be deleted
I have tagged File:Wal-Hist_package.jpg, which is in use in this article for deletion because it does not have a copyright tag. If a copyright tag is not added within seven days the image will be deleted. -- Chris  07:28, 27 April 2009 (UTC)

Wow.
This article is just awful and unreadable. It starts off nice, and then just spews into a list of worthless information. Please, please, someone edit this to wikipedia standards. Jhonkaman (talk) 06:39, 24 June 2009 (UTC)
 * Thank you for your suggestion. When you believe an article needs improvement, please feel free to make those changes. Wikipedia is a wiki, so anyone can edit almost any article by simply following the  link at the top. The Wikipedia community encourages you to be bold in updating pages. Don't worry too much about making honest mistakes—they're likely to be found and corrected quickly. If you're not sure how editing works, check out how to edit a page, or use the sandbox to try out your editing skills.  New contributors are always welcome. You don't even need to log in (although there are many reasons why you might want to). Jwoodger (talk) 05:45, 2 September 2009 (UTC)

Merge proposal
I'm just adding this section since the proposed merge did not direct it properly from each topic. Si Trew (talk) 09:32, 9 July 2010 (UTC)

I don't think they should be merged. "Private label" and "store brand" are not the same. A "private label" may be marketed in a variety of ways, such as catalogs or online. A "store brand" is sold in a retail outlet. Driverseven (talk) 16:47, 14 July 2010 (UTC)

They are two different things. —Preceding unsigned comment added by 149.119.216.106 (talk) 05:12, 25 October 2010 (UTC) Private labels: Products that are developed and merchandised with labels owned by retailer Store brands: Brands developed for stores that sell only private brands

Completely disagree, at least in terms of North America's usage of the terms. If you check the website of the Private Label Manufacturers Association (the main industry trade association), the terms "private label," "store brand" and "private brand" are used interchangeably. Same goes on in trade journals -- Progressive Grocer's Store Brands uses the terms interchangeably, as does Store Brands Decisions. — Preceding unsigned comment added by 64.2.240.66 (talk) 19:17, 15 March 2012 (UTC)

Google Books search results suggest:
 * Store brand - a brand that includes the store's (or company's) name.
 * Private label - another brand associated with a specific retailer.
 * The terms can also be used interchangeably with a wider definition that includes both types.

Peter&#160;James (talk) 21:58, 19 April 2013 (UTC)

Extra information needed
The specific question I had in mind when coming to this article was to see if there was information about the manufacturers of products sold as own brand / store brand. For example, digestive biscuits - how many digestive biscuits factories are there? If each store had it's own biscuit factory it would be ridiculous - so most own brand products must presumably be made by the "national" manufacturers, eg McVities, sold under different terms - and different quality? Who knows? This article would be the place to put that information. — Preceding unsigned comment added by 92.20.152.179 (talk) 17:48, 11 April 2013 (UTC)

Merger proposal
I propose that Store brand be merged into Private label.

The content of this page is fairly poor, as mentioned above. Also, there are a number of trade bodies and publications which use Private Label, Store Brand, Own Label and more interchangeably.

As it stands this page is rather US focussed, and is not representative of a large market in Australia, the UK, Europe and Asia.

This page could, and in my opinion should be added as a section within the Private Label page, where a simple paragraph of information explains what Store Brands are, and gives some examples of how they work, both in the US and other countries. Some international figures would maybe help too, as the figures on this page are US based. Alexsapples (talk) 11:02, 15 January 2014 (UTC)

Sorry, In addition, I recognise that this was opened before, but I feel the discussion lacked direction. Alexsapples (talk) 11:03, 15 January 2014 (UTC) Dr.dinesh — Preceding unsigned comment added by 101.63.232.178 (talk) 18:27, 24 October 2015 (UTC)

removal of references and content
Just for the record, here are the citations that were recently removed with the duplicitous edit summary, 'unsourced spam':


 * Dhar, S. K., & Hoch, S. J. (1997). Why Store Brand Penetration Varies by Retailer.Marketing Science, 16(3), 208-227. doi:10.1287/mksc.16.3.208 Kotler, Philip, Burton, Suzan, University of Western Sydney, Deans, … Gary. (2013).


 * Marketing. Frenchs Forest, N.S.W., Pearson.  Kremer, F., & Viot, C. (2012).


 * How store brands build retailer brand image. Intl J of Retail & Distrib Mgt, 40(7), 528-543. doi:10.1108/09590551211239846 Martos-Partal, M., & González-Benito, Ó. (2010).


 * Store brand and store loyalty: The moderating role of store brand positioning. Marketing Letters, 22(3), 297-313. doi:10.1007/s11002-010-9126-x  Herstein, R., & Gamliel, E. (2006).


 * The role of private branding in improving service quality. Managing Service Quality, 16(3), 306-319. doi:10.1108/09604520610663516 Rubio, N., Oubiña, J., & Gómez-Suárez, M. (2015).


 * Understanding brand loyalty of the store brand’s customer base. Journal of Product & Brand Management, 24(7), 679-692. doi:10.1108/jpbm-03-2015-0822  Business insider. (2014).


 * When You Should Buy Store-Brand Food - Business Insider. Retrieved from http://www.businessinsider.com/when-to-buy-store-brand-food-2014-9 Weisbaum, H. (2013).


 * Don't be afraid to buy store-brand food, Consumer Reports says - TODAY.com. Retrieved from http://www.today.com/money/dont-be-afraid-buy-store-brand-food-consumer-reports-says-8C11022220=|Martos-Partal, M., & González-Benito, Ó. (2010).


 * Store brand and store loyalty: The moderating role of store brand positioning. Marketing Letters, 22(3), 297-313. doi:10.1007/s11002-010-9126-x=|Herstein, R., & Gamliel, E. (2006).


 * The role of private branding in improving service quality. Managing Service Quality, 16(3), 306-319. doi:10.1108/09604520610663516=|Rubio, N., Oubiña, J., & Gómez-Suárez, M. (2015).


 * Understanding brand loyalty of the store brand’s customer base. Journal of Product & Brand Management, 24(7), 679-692. doi:10.1108/jpbm-03-2015-0822=|Business insider. (2014). When You Should Buy Store-Brand Food - Business Insider. Retrieved from http://www.businessinsider.com/when-to-buy-store-brand-food-2014-9=|Weisbaum, H. (2013).


 * Don't be afraid to buy store-brand food, Consumer Reports says - TODAY.com. Retrieved from http://www.today.com/money/dont-be-afraid-buy-store-brand-food-consumer-reports-says-8C11022220=}}

Calling this material 'unsourced spam' is either lazy or dishonest. Dlabtot (talk) 06:52, 2 February 2017 (UTC)
 * Yes that seems more questionable, pinging user to possibly give an explanation. However that gives you absolutely no right to undo cleanup work I and others did. Please restore the edits made between KATMAKROFAN's and the restoration you made yesterday.  ɱ  (talk) · vbm  · coi) 07:10, 2 February 2017 (UTC)
 * Sorry, that was an unintended consequence; I will try to get to it later today, or of course, you are welcome to reinstate your changes. Dlabtot (talk) 17:54, 2 February 2017 (UTC)

problematic
The article reads like someone's Marketing 1-01 term paper. What stands out for me is the wholly unsupported claim
 * They bear a similarity to the concept of house brands, private label brands…, own brands…, and home brands… and generic brands. They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store.

There is no source offered; there is no rationale offered; there is no further explanation made. As house brand directs to store brand, the burden is on THIS article. If the claim cannot be supported, it should be deleted. Weeb Dingle (talk) 17:10, 27 December 2017 (UTC)
 * It should just be merged to private label. They're the same thing, conceptually. It's strictly speaking, only a "store brand" when it's labeled with the store name, otherwise it's more properly (and broadly) a private label. That half the entries on the main example list of Richelieu Foods-produced products have alternate brands than the actually name of the chain, and that the exact same examples are at the private label article already indicates plainly that these articles are redundant. oknazevad (talk) 11:42, 22 December 2018 (UTC)