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Rodeo Drive of Beverly Hills, California is a four block stretch of road north of Wilshire Boulevard and south of S. Santa Monica Boulevard, known for its luxury-goods stores. The street is home to some of the region's most sought-after stores including Louis Vuitton, Chanel, Hermès, Burberry, and Coach. The neighboring streets like Wilshire, Dayton Way, and North Beverly Drive, also have many luxury stores and restaurants.

History
In 1906, Burton E. Green (1868-1965) and other investors purchased the property that would become Beverly Hills with plans for a mixed-use subdivision. In a nod to the region's heritage, they named their company the Rodeo Land and Water Company and the development's main street Rodeo Drive.

The shopping district as presently constituted developed in the 1970s. The business district, which extends from Wilshire Boulevard to Santa Monica Boulevard, is an exclusive shopping district, but also a major tourist attraction. The "Golden Triangle" business district which surrounds Rodeo Drive also includes those businesses on the streets that lie for a few blocks in either direction.

Apgujeong Rodeo Street (압구정 로데오 거리)
This street, located in Apgujeong-dong of Seoul, South Korea, has become the center for fashion and shopping in the city. "It creates leading fashion trends, customer friendly shops, foreign brand shops with high-quality goods, reasonably priced hip hop fashion shops, and accessory shops." Its Rodeo is pronounced the same way as the Rodeo in California. It is now seen as a giant cultural center due to the new installments of various cinemas and a Nanta (show) Theatre.

Pop Culture
Rodeo Drive has been used as a filming location for countless films and television shows.

Transportation
This shopping district is is north of Wilshire Boulevard and south of Santa Monica Boulevard. It can be accessed by the San Diego Freeway or from Hollywood and Vine Street, depending on your current location. Street parking is available, but it is usually hard to find open spaces. There is a major municipal parking garage on Brighton Way, which is west of Rodeo Drive. There are also two public parking areas at the corner of Rodeo Drive and Santa Monica Boulevard. Additionally, free valet parking is available beneath the new Two Rodeo center. It is open to the public and offers two hours of free parking. To access this lot, drive north up Rodeo, make a right (east) turn on Dayton Way, then turn right again into the driveway to the garage. If you choose to stay longer than two hours, prices begin at $4.