World Balance

World Balance (WB or W) is a Filipino sports footwear and apparel brand that was established in 1980. A division of CHG Global, Inc., the brand is one of the Philippines' major sportswear manufacturers.

History


In 1980, Arsenio Chong, Armani Chong, and Sin Chong founded World Balance International Incorporated in their current location in Caloocan. In 2006, one of the brothers' sons, Barnaby Chong, took over as the president and CEO while other family members took up key positions within the company.

In 2018, the business entity was renamed from World Balance International, Inc. to CHG Global, Inc., reflecting the diversification of the parent company to its other brands and services.

In 2020, the company announced that it was converting some of its manufacturing facilities to produce face masks in response to the COVID-19 pandemic; this has been expanded to include a line of protective apparel.

Products
World Balance manufactures a range of shoes and apparel. Its performance and athlesiure shoes include its Bounce pad and Terrasoft lines, named after the type of foam used in their soles.

The company manufactures lifestyle sneakers worn for fashion, including Disney, Star Wars, Secret Fresh, and Smiley World lines.

World Balance also manufactures a line of everyday apparel, including snap-button shirt-jackets, windbreakers, long-sleeved shirts and track pants, as well as hoodies and sweaters.

Sponsorships
The company provides licensed merchandise of the Philippine Basketball Association (PBA), and is the official sponsor of PBA team Barangay Ginebra San Miguel. Scottie Thompson is a brand ambassador.

World Balance has entered the sponsors' roster of the Binibining Pilipinas franchise. The Philippine pageant determines future candidates for international pageants such as Miss Universe and Miss International. The brand sponsored some of the pageant's candidates' athletic footwear.