Yevade Subramanyam

Yevade Subramanyam is a 2015 Indian Telugu-language coming-of-age drama film written and directed by debutant Nag Ashwin. Produced by Priyanka Dutt, and Swapna Dutt, the film stars Nani, Malvika Nair, Vijay Deverakonda, and Ritu Varma while Krishnam Raju, Nassar, and Kireeti Damaraju play supporting roles. The plot follows Subramanyam (Nani), a corporate man who sets out on a journey of self-discovery. Much of the filming took place at the Everest Base Camp in Nepal, becoming the first Indian film to be shot at the location.

Released on 21 March 2015, the film received mixed to positive reviews from the critics, who praised Nani's performance and the message-oriented script but criticized the slow-paced narration. It became a commercial success at the box office.

Plot
Subramanyam "Subbu" is a IIM graduate who is materialistic and very ambitious. His boss is Pasupathi. They both aim to buy his rival Ramaiah's company but fail. Subbu, with his wit and ability to manipulate people, makes Ramaiah's employees sell their shares. With this being Pasupathi's biggest success, Subbu gets engaged to his boss's daughter, Rhea.

During the engagement ceremony, Subbu's childhood friend Rishi enters his life. Rishi is very energetic and the opposite of Subbu's character: he believes in living every moment of life to its fullest. He is a true artist of life who lives and never thinks about living. The same day, they encounter a free-spirited girl, Anandi, in a pub. Rishi reveals his dream is to travel with Subbu to Doodh Kasi, a holy lake in the Himalayas.

Rhea, Subbu, and everyone in Pasupathi's reign think that they have conquered Ramaiah's company, but they are shocked when they lose some shares, threatening Pasupathi's buy-out of Ramaiah's company. This enrages Pasupathi, who threatens to fire Subbu and break his engagement to his daughter. Subbu promises Pasupathi that he will win and goes to Ramaiah asking him to sell his company. Ramaiah humbly rejects his offer. Subbu feels low, and Rishi mentions Doodh Kasi. Rishi is amused when he finds out that a shareholder's value has upset Subbu. Rishi has Subbu promise about a trip to Doodh Kasi in exchange for returning the shareholder's details. They go to the person who owns the shares and find out that he is Anandi's father and that her signature can make Subbu win. Subbu and Rishi learn that Anandi is a very lonely girl who has no family or friends. They befriend her. She keeps postponing signing over the "shares" to Subbu even though it is foremost on Subbu's mind, who always looks to make Anandi sign on the shares.

On the way to meet Rhea, Rishi and Subbu see a little girl injured on the road and take her to the hospital. Late by 10 minutes, the girl succumbs to her head injuries and blood loss. Subbu forgets about, it but Rishi cannot. A drunk Rishi argues with Subbu that the life they are leading is not the life they must live. Enraged, Subbu points to Rishi the sordid life he is leading without earning his living, which makes Rishi leave.

The next day, Subbu gets a phone call from a police officer who tells him that Rishi has died in a road accident. A shocked Subbu and Anandi go to Kolkata for Rishi's funeral. There, Anandi promises Subbu the shares if he will go with her to Doodh Kasi to scatter Rishi's ashes in the lake.

A major part of the remaining story deals with the journey of Subbu and Anandi to Doodh Kasi with the help of a guide Pemba and the change in the mindset of Subbu from a money-minded calculative person to one who learns to live in the moment. In the process, he has a chance encounter with a man named Robert, who is a multi-billionaire but still has a rough journey planned in Himalayas. When Subbu asks him the reason, he says that for the last 40 to 45 years of his life, he has been running towards fame and money, even extending his retirement and keeping relations and enjoyable moments at bay. But when at last he wished to live life with his wife Mary, unfortunately, she died. Subbu also ends up helping a pregnant woman who was in labor and experiences joy when he lifts the baby into his arms. The remaining story also shows how love blooms between Subbu and Anandi. After having come back from Doodh Kasi, Subbu, now a changed man, cancels his engagement with Rhea and approaches Ramaiah to give his company back to him and also applies for the job in the same firm. The movie ends with Subbu asking Anandi to give him a 'share' in her life (meaning he indirectly proposes her for the marriage).

Cast

 * Nani as Subramanyam "Subbu"
 * Malavika Nair as Anandi "Nandi"
 * Vijay Deverakonda as Rishi
 * Ritu Varma as Riya
 * Krishnam Raju as Ramaiah
 * Nassar as Pasupathi
 * Rajesh Vivek as Pemba
 * Sowcar Janaki as Susheela
 * Prathap Pothen as man in butterfly park
 * Srinivas Avasarala as Prabhakar
 * Pavitra Lokesh as Rishi's mother
 * Kireeti Damaraju as Kireeti
 * Sivannarayana as Nandi's neighbour
 * Sri Sudha Bhimireddy as Naina
 * Akhil Kondepudi as young Rishi
 * Karate Kalyani as Rama
 * Gururaj Manepalli as Mani
 * Jayanthi Reddy
 * Vaishnavi Merla
 * Sindhu Kaza
 * Padmaja Lanka
 * C. V. L. Narasimha Rao as Gopal Rao
 * Gundu Sudarshan as Nandi's neighbour
 * Sankalp Gora as Young Subbu
 * Ananth as Nandi's neighbour

Production
Yevade Subramanyam was produced by Priyanka Dutt and her sister Swapna Dutt, who is based in Hyderabad. They are the daughters of C. Ashwini Dutt, a well known Indian film producer and the founder of Vyjayanthi Movies. Priyanka Dutt studied filmmaking from UCLA.

Development
Filming near the Himalaya Mountains took forty days. Contrarily, Yevade Subramanyam is the only Indian film to be shot at some of Everest's highest points.

In attempting to prepare himself, director Nag Ashwin trained on an inclined treadmill for several months prior to the shoot. Out of the 33 person filming crew, only 27 made it through to completion. Several members suffered from altitude sickness and other ailments and were taken to Kathmandu for treatment.

To begin filming, production unit first departed Lukla and trekked to Gokyo and then to Chola Pass. However, during the shoot, cast and crew suffered from altitude sickness, cold weather, and a limited cuisine. Humorous moments during the shot included a makeup man being chased by a baby yak and the director being hit by a horse. The director took it as a good omen that during filming he met and spoke with Amelia Hillary, granddaughter of Sir Edmund Hillary.

Marketing
The Team behind Yevade Subramanyam came up with a unique promotion strategy for their film as a Sankranti gift where in Nani would read the news bulletin on TV 5 news Channel. On January 10, a "first look" motion poster was released featuring Nani.

Dubbed versions
This film was dubbed and released in Tamil as Yaar Indha Mani. Later, Goldmines Telefilms dubbed and released the film in Hindi on YouTube as Yeh Hai Zindagi on 19 December 2019.

Soundtrack
The soundtrack was composed by Radhan of Andala Rakshasi fame and Released by Lahari Music.

Ilayaraaja composed one song "Challa Gaali" adapted from his own song "Thendral Vanthu" which was composed for Tamil film Avatharam (1995).