BLU Products

BLU Products (stylized as BLÜ) is an American company, headquartered in Miami. The name BLU stands for Bold Like Us. BLU rebrands low-cost mobile phones manufactured by Chinese ODMs such as Koobee, QiKU, Gionee and Tinno Mobile.

History
BLU Products, founded by Samuel Ohev-Zion, was the fastest-growing mobile phone provider in the region, announcing its presence at CTIA Wireless 2011.

BLU products are present throughout Latin America, Central America, the United States, and all of the Caribbean. BLU sold 70,000 units in its first year in 2009, and rapidly became the leading mobile device brand in Latin America, selling 4.1 million units the following year. In Aruba, Digicel introduced in September 2013 a low-cost BLU Android cellphone for the local market, going for only Afl.9 (approximately US$6) with a post-paid plan. In May 2017, BLU became the official shirt sponsor of Spanish football club Valencia CF.

Android Devices
BLU currently produces several lines of Android devices.

Windows Phones
Sources:


 * BLU Win HD
 * BLU Win JR

Feature Phones
BLU's feature phones have the bar or flip form factors. Similar to their Android devices, BLU produces several series of feature phones.