Cromā

Cromā is an Indian retail chain of consumer electronics and durables run by Infiniti Retail, a subsidiary of the Tata Digital. Croma offers over 16,000 products across 550+ brands through its stores spread in numerous major cities of India.

Croma has significantly increased its footprint with more than 400 stores in around 130+ cities in India, in addition to its online presence.

History
In November 2022, Croma appointed Sudhansu Misra as its Chief Human Resources Officer.

In 2023, Croma announced its partnership with the Gujarat Titans for the 2023 season as their official electronics partner.

In 2023, Nothing entered into a partnership with Croma. Through this partnership, customers can now purchase Nothing products at Croma stores across the country.

In March 2024, Croma appointed Shibashish Roy as its new Deputy CEO. Before this promotion, he served as the company's Chief Operating Officer.

Location
Presently, there are a total of more than 400 Cromā stores across 130+ cities in India.

The stores are spread throughout much of India.



In 2012, Infiniti Retail Ltd acquired the Indian retail business of Woolworths for A$35 million, or Rs. 200 crore. Woolworths was tied up with Tatas since 2005 for external support in the electronic retail market.