Tata Cliq

Tata CLiQ (stylised as TΛTΛ CLiQ) is an Indian e-commerce company based in Mumbai, India. It is owned by Tata Unistore Limited of Tata Group. Tata CLiQ operates in categories such as Fashion, Footwear, and Accessories. Tata Group's E-commerce platform, Tata CLiQ, also launched a premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury, and it houses a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands.

History
Tata CLiQ was launched on 27 May 2016. It tied up with Genesis Luxury Fashion to sell international luxury brands and partnered with Adobe for digital shopping. It launched Tata CLiQ Luxury, a luxury fashion and lifestyle venture, in December 2016. In mid-2022, Tata CLiQ exited its consumer electronics business, with the division being integrated with Croma, Tata’s flagship consumer electronics retail chain.

Business Model
TataCLiQ has an omni-channel marketplace model.

Tata CLiQ is the flagship digital commerce initiative of the Tata Group, the India-headquartered global conglomerate with over US$100 billion in annual revenue.