HCard

hCard is a microformat for publishing the contact details (which might be no more than the name) of people, companies, organizations, and places, in HTML, Atom, RSS, or arbitrary XML. The hCard microformat does this using a 1:1 representation of vCard (RFC 2426) properties and values, identified using HTML classes and rel attributes.

It allows parsing tools (for example other websites, or Firefox's Operator extension) to extract the details, and display them, using some other websites or mapping tools, index or search them, or to load them into an address-book program.

In May 2009, Google announced that they would be parsing the hCard and hReview and hProduct microformats, and using them to populate search-result pages. In September 2010 Google announced their intention to surface hCard, hReview information in their local search results. In February 2011, Facebook began using hCard to mark up event venues.

Example
Consider the HTML:

With microformat markup, that becomes:

A profile may optionally be included in the page header:

Here the properties fn, nickname, org (organization), tel (telephone number) and url (web address) have been identified using specific class names; and the whole thing is wrapped in  which indicates that the other classes form an hcard, and are not just coincidentally named. If the hCard is for an organization or venue, the fn and org classes are used on the same element, as in  or. Other, optional hCard classes also exist.

It is now possible for software, for example browser plug-ins, to extract the information, and transfer it to other applications, such as an address book.

Geo and adr
The Geo microformat is a part of the hCard specification, and is often used to include the coordinates of a location within an hCard.

The adr part of hCard can also be used as a stand-alone microformat.

Live example
Here are the Wikimedia Foundation's contact details as of February 2023, as a live hCard:  Wikimedia Foundation, Inc. 1 Montgomery Street, Suite 1600 San Francisco, CA 94104 USA Phone: +1-415-839-6885 Email: info@wikimedia.org Fax : +1-415-882-0495

The mark-up (wrapped for clarity) used is:

In this example, the fn and org properties are combined on one element, indicating that this is the hCard for an organization, not a person.

Other attributes
Other commonly used hCard attributes include
 * a person's birth date
 * for non-granular addresses
 * free text
 * for non-granular addresses
 * free text
 * free text
 * free text
 * free text