Market of Choice

Market of Choice is a supermarket chain based in Eugene, Oregon, United States. The store carries traditional grocery products, as well as those that are specifically natural and organic.

History
The Market of Choice stores are owned by Market of Choice, Inc. The company began in 1979 with a single store owned by Richard Wright, Sr. in Cottage Grove, Oregon.

The company is now run by the founder's son, Rick Wright. Rick reorganized his father's company, which included Price Chopper and Thriftway stores, and created Market of Choice. As part of its rebranding, Price Chopper stores transitioned to the name PC Market and finally to Market of Choice.

By May 2024, there are 11 store locations throughout Oregon. The company also has a production kitchen and food distribution facility in Eugene. Market of Choice, Inc. also operates Venue 252, a 20,000 square foot events facility opened in 2015 in Eugene.