Morton Williams

Morton Williams Supermarkets, founded in 1952, is an American food retailer with sixteen stores in the New York City Metropolitan area.

Morton Williams featured ShopRite products as its private-label brand, supplied by ShopRite's parent company, Wakefern Food Corporation.

History
The first location opened in the Bronx in 1952, and originally operated under the independent Associated Supermarkets brand.

Locations
Morton Williams operates 15 supermarkets in Manhattan, as well as one in the Bronx and one in Jersey City.

There are also three liquor stores in Manhattan operating under the name Morton Williams Wine & Spirits. These stores are independently owned and operated separate from the chain of supermarkets.