Talk:Dayna Communications

Posner relevant quotes
But perhaps Sadleir’s biggest mistake was his total misreading of the market. He had thought that people would buy MacCharlies to run ... popular MS-DOS programs on their Macintoshes. In fact, most of those who did buy the product wanted it for an altogether different purpose, namely, to transfer files between a PC and a Mac. The evidence was right there in Dayna’s own customer surveys, but for months Sadleir ignored it ... By the end of January 1986, its situation was desperate. Dayna had little cash and a warehouse full of parts for machines it couldn't sell. Its initial investors had lost faith, and its employees were owed back pay. Its trade debt ran upward of $6 million, much of it personaily guaranteed by Sadleir.

All that was needed to force the company into Chapter 11 were 3 disgruntled creditors with claims of $5,000 each, and Dayna had more than 50.

...

No, what he needed were investors with imagination—wealthy individuals who would look beyond the numbers and bet on the dream. ... Two days later, he and Romney were sitting in the offices of Act III Communications Inc., owned by none other than Norman (All in the Family) Lear. Their goal was to bring in a lead investor who would put up $2.5 million. With that in mind, they made their pitch to two of Lear’s key associates. The Lear people asked some questions and two weeks later flew to Sait Lake City to see the company for them- selves. As the discussions dragged on over the next few weeks, Sadleir and Romney continued to scour the countryside for inves- tors, to no avail. A feeling of desperation began to set in. Finally, in mid-April, Lear’s people called to invite Sadleir back to Los Angeles, this time for a meeting with the producer himself. — [https://www.proquest.com/docview/214531566/ Posner, Bruce G. (July 1988). "The Two-Year, Three-Product, Nine-Million-Dollar Turnaround". Inc. Goldhirsh Group. 10 (7): 90 – via ProQuest]. DigitalIceAge (talk) 19:41, 19 January 2023 (UTC)
 * Thanks! Bruxton (talk) 19:49, 19 January 2023 (UTC)