Big 12 Conference

The Big 12 Conference is a college athletic conference headquartered in Irving, Texas. As of July 2024, it consists of 12 full-member universities (3 private universities and 9 public universities) in the states of Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, West Virginia, Arizona, Utah, and Colorado.

The Big 12 is a member of the Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition.

The Big 12 is one of the Power Five conferences, the five highest-earning and most historically successful FBS football conferences. Power Five conferences are guaranteed at least one bid to a New Year's Six bowl game and have been granted exemptions from certain NCAA rules.

The Big 12 is a 501(c)(3) nonprofit organization. Brett Yormark became the new commissioner on August 1, 2022.

The Big 12 was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.

Arizona, Arizona State, Colorado, and Utah will join the conference on August 2, 2024, as part of a more extensive NCAA conference realignment.

Current full members

 * Notes:

Affiliate members

 * Notes:


 * On July 29, 2015, the Big 12 announced it would add the six former members of the Western Wrestling Conference—Air Force, Northern Colorado, North Dakota State, South Dakota State, Utah Valley, and Wyoming—as affiliate members for wrestling, plus Denver as an affiliate member for women's gymnastics, all effective with the 2015–16 academic year.
 * On July 5, 2017, the Big 12 added Fresno State and Northern Iowa as wrestling affiliates.
 * On May 2, 2019, the Big 12 added Fresno State as an equestrian affiliate. Fresno State would drop wrestling in 2021, but remains an equestrian affiliate.
 * In 2021, the Big 12 added former full member Missouri as a wrestling affiliate.

Future affiliate members
The Big 12 will add four new affiliate members and one returning affiliate in 2024 in the sports of women's lacrosse and women's rowing.

Former full members

 * Notes:

Former affiliate members

 * Notes:

Membership timeline
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Earlier Membership timelines
Click here for the Big Eight Conference Timeline which predates the Big 12 timeline for founding members:
 * Colorado
 * Iowa State
 * Kansas
 * Kansas State
 * Missouri
 * Nebraska
 * Oklahoma
 * Oklahoma State

Click here for the Southwest Conference Timeline which predates the Big 12 timeline for founding members:
 * Baylor
 * Texas
 * Texas A&M
 * Texas Tech

Current members with the longest continuous association with the Big Eight Conference / Southwest Conference / Big 12 Conference.

Sports
The Big 12 Conference sponsors championship competition in 10 men's and 13 women's NCAA sanctioned sports.

Men's sponsored sports by university
Below are the men's sports sponsored by each member institution.

The only men's sports with full participation by the entire conference are basketball, football, and golf. Swimming and diving has the lowest participation with only seven universities fielding a team.

The conference fields 13 teams for wrestling, which before the 2023 expansion was the most of any sport, with only 4 teams being full-time members as well as 9 affiliate members (listed in a separate table below).

Men's (and Coed – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

Women's sponsored sports by university
Below are the women's sports sponsored by each member institution.

The only women's sports with full participation by the entire conference are basketball, cross country, soccer, tennis, indoor track and outdoor track. Oklahoma State is the only member that does not sponsor volleyball, and only West Virginia and Utah do not sponsor golf.

Equestrian has the lowest participation with 3 full-time members and 1 affiliate participating, with rowing following with 4 full members and 2 affiliates. The affiliate members are listed in a separate table below.

Women's (and co-educational – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:


 * In addition to the above, UCF lists its coeducational cheerleading and all-female dance teams as varsity teams on its official athletic website.

History
The Big 12 Conference was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.

The Big 12 does not claim the Big Eight's history as its own, even though it was essentially the Big Eight plus four of the Texas universities.

The Big 12 began athletic play in fall 1996, with the Texas Tech vs. Kansas State football game being the first-ever sports event staged by the conference.

From its formation until 2011, its 12 members competed in two divisions in most sports. The two Oklahoma universities and the four Texas universities formed the South Division, while the other six universities of the former Big Eight formed the North Division.

Between 2011 and 2012 four charter members left the conference:
 * Colorado
 * Missouri
 * Nebraska
 * Texas A&M

In 2012, two universities joined the conference:
 * TCU
 * West Virginia

On July 26, 2021, Oklahoma and Texas notified the Big 12 Conference that the two universities do not wish to extend their grant of television rights beyond the 2024–25 athletic year. On July 27, 2021, Oklahoma and Texas sent a joint letter to the Southeastern Conference requesting an invitation for membership beginning July 1, 2025. On July 29, 2021, the 14 presidents and chancellors of SEC member universities voted unanimously to invite Oklahoma and Texas to join the SEC. The following day, the Texas Board of Regents and Oklahoma Board of Regents each accepted the invitation to join the SEC from July 1, 2025.

On September 10, 2021, the Big 12 announced that invitations had been extended to and accepted by BYU (a football independent and member of the non-football West Coast Conference) and three members of the American Athletic Conference in Cincinnati, UCF, and Houston. These moves, combined with the impending departure of Oklahoma and Texas, would once again increase the Big 12's membership to twelve schools. All four schools began competing in Big 12 athletics beginning in summer of 2023. BYU had initially announced that it would join in 2023, and Houston indicated it could do so as well. On June 10, 2022, The American and its three departing members announced a buyout agreement that allowed those schools to join the Big 12 in 2023.

On February 9, 2023, Oklahoma and Texas announced they had reached a settlement with the conference that allowed them to join the SEC on July 1, 2024.

On July 27, 2023, Colorado, a former member of the Big 12, announced it would rejoin the conference from the Pac-12 beginning in the 2024–25 academic year. The following week, Arizona, Arizona State, and Utah announced they will leave the Pac-12 for the Big 12, also effective for the 2024–25 academic year.

Population base and markets
The Big 12 is currently the only Power Five conference in the country with a television market that covers three time zones (Eastern, Central, Mountain), with universities located in the states of Arizona, Colorado, Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia.

The largest media markets represented by the Big 12 are, ranked nationally:
 * Dallas-Fort Worth (5th)
 * Houston (6th)
 * Phoenix (11th)
 * Orlando (16th)
 * Denver (17th)
 * Salt Lake City (27th)
 * San Antonio (31st)
 * Kansas City (34th)
 * Cincinnati (37th)
 * Oklahoma City (47th)
 * Tulsa (62nd)
 * Tucson (65th)
 * Des Moines (67th)
 * Wichita (72nd)

Although West Virginia University is based out of Morgantown, West Virginia (officially part of the Pittsburgh (26th) media market), the TV market encompasses the majority of West Virginia's TV viewership and also reaches well into Western Pennsylvania.

Kansas State University is in Manhattan, Kansas, which is part of the Topeka, Kansas media market, but it is close to the Wichita market, which encompasses two-thirds of the state (stretching to the border with Colorado), including the cities of Dodge City, Garden City, Hutchinson and Salina.

While the University of Kansas is in Lawrence, Kansas, it has close proximity to the Kansas City television market, increasing the base into western Missouri.

Grant of Rights
Member universities granted their first and second tier sports media rights to the conference for the length of their current TV deals. The Grant of Rights (GOR) deal with the leagues' TV contracts ensures that "if a Big 12 school leaves for another league in the next 13 years, that school's media rights, including revenue, would remain with the Big 12 and not its new conference".

GOR is seen by league members as a "foundation of stability" and allowed the Big 12 to be "positioned with one of the best media rights arrangements in collegiate sports, providing the conference and its members unprecedented revenue growth, and sports programming over two networks." All members agreed to the GOR and later agreed to extend the initial 6-year deal to 13 years to correspond to the length of their TV contracts.

Prior to this agreement, the Big Ten and Pac-12 also had similar GOR agreements. The Big 12 subsequently assisted the ACC in drafting its GOR agreement. Four of the five major conferences now have such agreements, with the SEC the only exception.

Tier 3 events
The Big 12 is the only major conference that allows members to monetize TV rights for tier 3 events in football and men's basketball. This allows individual Big 12 member institutions to create tier 3 deals that include TV rights for one home football game and four home men's basketball games per season. Tier 3 rights exist for other sports as well, but these are not unique to the Big 12. The unique arrangement potentially allows Big 12 members to remain some of college sports' highest revenue earners. Other conferences' cable deals are subject to value reductions based on how people acquire cable programming; Big 12 universities' tier 3 deals are exempt. Texas alone will earn more than $150 million of that total from their Longhorn Network.

As of 2022, all of the Big 12's tier 3 rights are held by ESPN; the network operates a joint venture with Learfield and the Texas Longhorns known as Longhorn Network, and ESPN bought the tier 3 rights to most Big 12 teams (besides Oklahoma) in 2019, moving the events exclusively to ESPN+. The Oklahoma Sooners retained an agreement with Bally Sports Oklahoma (which distributed its football game via pay-per-view) until 2022, when it also sold its rights to ESPN+.

Business partnerships and innovation
The Big 12 has a sponsorship rights partnership with Learfield IMG College. The Big 12 announced on September 9, 2022, that it appointed WME Sports and IMG Media, Endeavor companies, to facilitate its global content and commercial strategy. Commissioner Brett Yormark stated “We have aligned with a best-in-class team to build a best-in-class business strategy for the Conference,”. November 14, 2022 Big 12 formed a comprehensive business advisor board composed of over three dozen entrepreneurial icons and respective industry leaders. From the likes of Monte Lipman the Founder/CEO Republic Records, Steve Stoute Founder/CEO UnitedMasters & Translation, Mark Shapiro President of Endeavor, Gary Vaynerchuk’s VaynerMedia, singer Garth Brooks, NBA legend Jason Kidd, Keith Sheldon President of Entertainment for Hard Rock Cafe International, and Ross Levinsohn Chairman and CEO - The Arena Group & Sports Illustrated.

The Big 12 partnered with creative agency Translation to help build a more contemporary audience and brand. Soon after Big 12 Conference made a deal with A Bathing Ape (BAPE) for Championship games. The Conference and BAPE worked together to create limited-edition clothing and a camouflaged Big 12 logo throughout the stadium, arena, and uniforms.

The Big 12 has 11 official corporate partners: Allstate, Children’s Health, Dr Pepper, Gatorade, Grand Caliber, Old Trapper, On Location, Phillips 66, Sonic Hard Seltzer, Sprouts Farmers Market, and Tickets For Less. There are dozens of other companies engaged as sponsors of the conference.

Conference Pro Day
On March 15, 2023, before the NFL Draft, the Big 12 announced the first of its kind across all college conferences, being a conference-wide Pro Day. Instead of schools hosting separate pro days for their football players, there will be only one conference-wide scouting event before the 2024 NFL draft. The event will be held at the Dallas Cowboys training complex, Ford Center at The Star. What essentially would be a conference version of the NFL combine, the Pro Day would be televised on NFL Network.

Hoops in the Park
In March, the Big 12 Conference announced a partnership with the legendary Rucker Park for a community engagement event. In June the event was officially announced as "Big 12 Hoops in the Park”, to host men's and women's summer exhibition games. Throughout the event, the Big 12 is also preparing a number of entertainment activities and community engagements. The activities include youth clinics, meet-and-greets, live music, and food.

Mexico
Early June 2023, the "Big 12 Mexico" was announced, which will include men's and women's soccer, baseball, basketball, and football games and an international media rights strategy. The Big 12 Mexico will debut in December 2024 with men's and women's basketball games between Kansas and Houston at the Arena CDMX in Mexico City. The Big 12 will also consider hosting a football bowl game in Monterrey beginning in 2026. This would be the first-ever bowl game in Mexico.

Conference annual revenue distribution
Conference revenue comes mostly from television contracts, bowl games, the NCAA, merchandise, licensing and conference-hosted sporting events. The Conference distributes revenue annually to member institutions. From 1996 to 2011, 57 percent of revenue was allotted equally; while 43 percent was based upon the number of football and men's basketball television appearances and other factors. In 2011, the distribution was 76 percent equal and 24 percent based on television appearances. Changing the arrangement requires a unanimous vote; as a Big 12 member, Nebraska and Texas A&M had withheld support for more equitable revenue distribution.

With this model, larger universities can receive more revenue because they appear more often on television. In 2006, for example, Texas received $10.2 million, 44% more than Baylor University's $7.1 million.

Big 12 revenue was generally less than other BCS conferences; this was due in part to television contracts signed with Fox Sports Net (four years for $48 million) and ABC/ESPN (eight years for $480 million).

In 2011, the Big 12 announced a new 13-year media rights deal with Fox that would ensure that every Big 12 home football game is televised, as well as greatly increasing coverage of women's basketball, conference championships and other sports. The deal, valued at an estimated $1.1 billion, runs until 2025. In 2012, the conference announced a new agreement with Fox and ESPN, replacing the current ABC/ESPN deal, to immediately increase national media broadcasts of football and increase conference revenue; the new deal was estimated to be worth $2.6 billion through the 2025 expiration. The two deals pushed the conference per-university payout to approximately $20 million per year, while separating third-tier media rights into separate deals for each university; such contracts secured an additional $6 million to $20 million per university annually. The per-university payout under the deal is expected to reach $44 million, according to Commissioner Bob Bowlsby.

In 2022, the conference renewed its media rights with ESPN and Fox Sports for six seasons starting in 2025–26, with an estimated US$380 million average annual fee.

Athletic department revenue by school
Total revenue includes ticket sales, contributions and donations, rights and licensing, student fees, school funds and all other sources including TV income, camp income, concessions, and novelties.

Total expenses includes coach and staff salaries, scholarships, buildings and grounds, maintenance, utilities and rental fees, recruiting, team travel, equipment and uniforms, conference dues, and insurance.

The following table shows institutional reporting to the United States Department of Education as shown on the DOE Equity in Athletics website for the 2022–23 academic year.

The following table shows revenue specifically from NCAA / Conference Distributions, Media Rights, and Post-Season Football reported by the Knight Commission for the 2021–22 academic year.

Academics
All current and future Big 12 members are doctorate-granting universities.

All but BYU and TCU have R1 "very high research activity," the highest classification given by the Carnegie Foundation for the Advancement of Teaching. BYU and TCU are in the Carnegie Foundation's second-tier classification of "high research activity".

The following table shows National University rank by U.S. News & World Report as of 2023.

Also indicated is membership in the Association of American Universities.

Key personnel

 * Notes:

Sources:  †Private institution not required to release coaching salaries •Salaries based on 2022–2023 academic year

National team titles by institution
The national championships listed below are as of the March 31, 2024. Football, Helms, pre-NCAA competition and overall equestrian titles are included in the total, but excluded from the column listing NCAA and AIAW titles.

† Co-ed sports include fencing (since 1990), rifle, and skiing (since 1983). Team fencing championships before 1990 and team skiing championships before 1983 were awarded as men's or women's championships and are counted here as such.

National championships
The following is a list of all NCAA, equestrian, and college football championships won by teams that were representing the Big 12 Conference in NCAA-recognized sports at the time of their championship. The most recent Big 12 team to win a national title is TCU men's tennis in 2024, along with being the most recent team to win a national title while representing the Big 12. Only two years of the Big 12's existence has the conference not won at least one team National Title, 2007 and 2020. However, in 2020 multiple National Championships were not awarded due to the COVID-19 pandemic.

One former member of the conference did not win a National Championship while a member of the Big 12, Missouri. Original members Kansas State and Iowa State have not won a championship while representing the Big 12. The only national championships won by 2012 arrivals TCU and West Virginia since joining the Big 12 have been in rifle, a sport that the conference has never sponsored. Houston, BYU, UCF, and Cincinnati have not won a championship in the Big 12, however, the schools joined the conference in the 2023–24 school year.

Men's gymnastics has the most overall championships with 9, while men's golf and women's outdoor track have had the most different schools win a championship with 4.

Football (3):

1997 – Nebraska

2000 – Oklahoma

2005 – Texas

Equestrian (3):

2002 − Texas A&M (Overall)

2012 – Texas A&M (Overall)

2022 – Oklahoma State (Overall)

Baseball (2):

2002 – Texas

2005 – Texas

Men's basketball (3):

2008 – Kansas

2021 – Baylor

2022 – Kansas

Women's basketball (4):

2005 – Baylor

2011 – Texas A&M

2012 – Baylor

2019 – Baylor

Women's Bowling (5):

1999 – Nebraska

2001 – Nebraska

2004 – Nebraska

2005 – Nebraska

2009 – Nebraska

Men's Cross Country (7): 2001 – Colorado

2004 – Colorado

2006 – Colorado

2009 – Oklahoma State

2010 – Oklahoma State

2012 – Oklahoma State

2023 – Oklahoma State

Women's Cross Country (2):

2000 – Colorado

2004 – Colorado

Men's golf (6):

2000 – Oklahoma State

2006 – Oklahoma State

2009 – Texas A&M

2012 – Texas

2017 – Oklahoma

2018 – Oklahoma State

2022 – Texas

Rifle (7):

2013 – West Virginia

2014 – West Virginia

2015 – West Virginia

2016 – West Virginia 2017 – West Virginia 2019 – TCU 2024 – TCU

Women's gymnastics (6): 2014 – Oklahoma

2016 – Oklahoma 2017 – Oklahoma 2019 – Oklahoma 2022 – Oklahoma 2023 – Oklahoma

Men's gymnastics (9): 2002 – Oklahoma

2003 – Oklahoma

2005 – Oklahoma

2006 – Oklahoma

2008 – Oklahoma

2015 – Oklahoma

2016 – Oklahoma

2017 – Oklahoma

2018 – Oklahoma

Men's Indoor Track (1):

2024 – Texas Tech

Women's Indoor Track (3):

1998 – Texas

1999 – Texas

2006 – Texas

Men's Outdoor Track (4):

2009 – Texas A&M

2010 – Texas A&M

2011 – Texas A&M

2019 – Texas Tech

Women's Outdoor Track (8):

1998 – Texas

1999 – Texas

2005 – Texas

2009 – Texas A&M

2010 – Texas A&M

2011 – Texas A&M

2013 – Kansas

2023 – Texas

Women's Rowing (3):

2021 – Texas

2022 – Texas

2024 – Texas

Men's/Women's Skiing (4):

1998 – Colorado

1999 – Colorado

2006 – Colorado

2011 – Colorado

Softball (8):

2000 – Oklahoma

2013 – Oklahoma

2016 – Oklahoma 2017 – Oklahoma 2021 – Oklahoma 2022 – Oklahoma 2023 – Oklahoma 2024 – Oklahoma

Men's Swimming (10):

1996 – Texas

2000 – Texas

2001 – Texas

2002 – Texas

2010 – Texas

2015 – Texas

2016 – Texas

2017 – Texas

2018 – Texas

2021 – Texas

Men's Tennis (3):

2004 – Baylor

2019 – Texas

2024 – TCU

Women's Tennis (2):

2021 – Texas

2022 – Texas

Women's volleyball (5):

2000 – Nebraska

2006 – Nebraska

2012 – Texas

2022 – Texas

2023 – Texas

Wrestling (4):

2003 – Oklahoma State

2004 – Oklahoma State

2005 – Oklahoma State

2006 – Oklahoma State

Conference champions
The Conference sponsors 23 sports, 10 men's and 13 women's.

In football, divisional titles were awarded based on regular-season conference results, with the teams with the best conference records from the North and South playing in the Big 12 Championship Game from 1996 to 2010. Baseball, basketball, softball, tennis and women's soccer titles are awarded in both regular-season and tournament play. Cross country, golf, gymnastics, swimming and diving, track and field, and wrestling titles are awarded during an annual meet of participating teams. The volleyball title is awarded based on regular-season play.

==== Conference titles by university All-Time Big 12 Championships by university Through March 31, 2024. ====

Note, includes both regular-season, tournament titles, and co-championships. List does not include conference championships won prior to the formation of the Big 12 Conference in 1996.

Football
The first football game in conference play was Texas Tech vs. Kansas State in 1996, won by Kansas State, 21–14.

From 1996 to 2010, Big 12 Conference teams played eight conference games a season. Each team faced all five opponents within its own division and three teams from the opposite division. Inter-divisional play was a "three-on, three-off" system, where teams would play three teams from the other division on a home-and-home basis for two seasons, and then play the other three foes from the opposite side for a two-year home-and-home.

This format came under considerable criticism, especially from Nebraska and Oklahoma, who were denied a yearly match between two of college football's most storied programs. The Nebraska-Oklahoma rivalry was one of the most intense in college football history. (Until 2006, the teams had never met in the Big 12 Championship.) Due to the departure of Nebraska and Colorado in 2011, the Big 12 eliminated the divisions (and championship game) and instituted a nine-game round-robin format. With the advent of the College Football Playoff committee looking at teams' strength of schedule for picking the four playoff teams, on December 8, 2015, the Big 12 announced an annual requirement for all Big 12 teams to schedule a non-conference game against a team from the four other Power Five conferences (plus Notre Dame). Per Big 12 commissioner Bob Bowlsby: "Schedule strength is a key component in CFP Selection Committee deliberations. This move will strengthen the resumes for all Big 12 teams. Coupled with the nine-game full round robin Conference schedule our teams play, it will not only benefit the teams at the top of our standings each season, but will impact the overall strength of the Conference." The Big 12 has made it to the Playoffs 6 times from 2014 to 2023. Three Big 12 participants have made it to the playoff: Oklahoma in 2015, 2017, 2018, and 2019; Texas in 2023; and TCU in 2022.

Championship game
The Big 12 Championship Game game was approved by all members except Nebraska. It was held each year, commencing with the first match in the 1996 season at the Trans World Dome in St. Louis. It pitted the division champions against each other after the regular season was completed.

Following the 2008 game, the event was moved to the new Cowboys Stadium in Arlington, Texas, being played there in 2009 and 2010. In 2010, the Sooners defeated the Cornhuskers 23–20.

After 2010, the game was moved to Arlington for 2011, 2012, and 2013. However, the decision became moot following the 2010 season because the league lacked sufficient members.

In April 2015, the ACC and the Big 12 developed new rules for the NCAA to deregulate conference championship games. The measure passed on January 14, 2016, allowing a conference with fewer than 12 teams to stage a championship game that does not count against the FBS limit of 12 regular-season games under either of the following circumstances:
 * The game involves the top two teams following a full round-robin conference schedule.
 * The game involves two divisional winners, each having played a full round-robin schedule in its division.

Under the first criterion, the Big 12 championship game resumed at the conclusion of the 2017 regular season, and is played during the first weekend of December, the time all other FBS conference championship games are played.

Bowl affiliations
The following were bowl games for the Big 12 for the 2022 season.

Rivalries
The Big 12 is known for rivalries (primarily in football) that mostly predate the conference. The Kansas-Missouri rivalry was the longest running, the longest west of the Mississippi, and the second longest in college football, dating back to the Missouri Valley Intercollegiate Athletic Association before evolving into the Big Eight. It was played 119 times before Missouri left the Big 12. As of October 2012, the University of Kansas' athletic department had not accepted Missouri's invitations to play inter-conference rivalry games, putting the rivalry on hold. Sports clubs sponsored by the two universities continued to play each other. Kansas and Missouri renewed the rivalry in men's basketball starting in December 2021, and have announced that they will meet again in football in 2025.

The rivalry between TCU and Baylor, known as the Revivalry is also one of the longest running in college football, with the two universities having played each other — largely as Southwest Conference members — 114 times since 1899. Following the 2022 game, TCU leads the series 58–53–7.

The Oklahoma–Texas rivalry, the Red River Showdown is one year younger and has been played 108 times. This was a major rivalry decades before they were both in the conference, starting the year after the Revivalry in 1900. Following the 2022 game, Texas leads this rivalry 63–50–5.

Some of the football rivalries between Big 12 universities include:

Basketball
Nine current Big 12 members are among the teams with the most wins and/or the highest win percentage: Kansas (#1 in wins, #3 in percentage), Cincinnati (#12 wins, #19 percentage), Texas (#13 wins, #31 percentage), BYU (#17 wins, #32 percentage), West Virginia (#20 wins, #37 percentage), Oklahoma (#33 wins, #47 percentage), Houston (#38 percentage), Oklahoma State (#39 wins), and Kansas State (#42 wins). Future members Utah and Arizona are respectively #15 and #19 in wins, and #23 and #11 in percentage. Kansas, Cincinnati, Houston, and Oklahoma State all are in the top 10 for most Final Four appearances (including ties for 10th).

From 1996 to 2011, standings in conference play were not split among divisions, although the schedule was structured as if they were. Teams played a home-and-home against teams within their divisions and a single game against teams from the opposite division for a total of 16 conference games. After Nebraska and Colorado left, Big 12 play transitioned to an 18-game, double round robin schedule. When the conference temporarily expanded to 14 members for the 2023–24 season, the 18-game schedule remained, but the double round-robin was discontinued in favor of a new scheduling formula.

Starting in 2024-25, the Big 12 will go to a 20-game schedule. Each team will face five opponents at home, five opponents on the road, and five opponents both home and away.

Conference champions
Kansas has the most Big 12 titles, winning or sharing the regular-season title 20 times in the league's 25 seasons, including 14 straight from 2004–05 to 2017–18. The 2002 Jayhawks became the first, and so far only, team to complete an undefeated Big 12 regular season, going 16–0. Though rematches between Big 12 regular season co-champions have happened in that year's Big 12 tournament, none have met in the ensuing NCAA Tournament.

In 2004–05, Oklahoma won the Big 12 Tournament seeding tiebreaker over Kansas based on its 71–63 win over the Jayhawks in Norman, OK. The teams did not meet in Kansas City, MO. In 2005–06, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 80–55 win over the Jayhawks in Austin, TX. Kansas beat Texas 80–68 in the Big 12 Tournament championship game in Dallas, TX. In 2007–08, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 72–69 win over the Jayhawks in Austin, TX. Kansas beat Texas 84–74 in the Big 12 Tournament championship game in Kansas City, MO. In 2012–13, Kansas won the Big 12 Tournament seeding tiebreaker over Kansas State based on winning 59–55 in Manhattan and 83–62 in Lawrence. Kansas beat Kansas State for a third time 70–54 in the championship game in Kansas City, MO. *Due to the use of an ineligible player, Kansas was forced to vacate 15 victories from its 2017-18 season, including the Big 12 regular season and postseason championships the Jayhawks won that year. The bracketed numbers in subsequent are the official number of titles counting those that were vacated. **The 2020 Big 12 Tournament was cancelled due to COVID-19. In 2021–22, Kansas won the seeding tiebreaker over Baylor for the Big 12 Tournament, as Kansas had gone 1–1 against third place team Texas Tech, while Baylor had been swept by Texas Tech.

NCAA tournament performance
Totals through the end of the 2023–24 season.
 * Arizona has appeared in 38 tournaments; however, their 1999, 2008, 2017 and 2018 Tournament appearance was vacated by the NCAA, officially giving them 34 tournament appearances
 * Kansas has appeared in 51 tournaments and 16 final fours; however, their 2018 Tournament appearance was vacated by the NCAA, officially giving them 50 tournament appearances and 15 final fours


 * Texas Tech has appeared in 20 tournaments; however, their 1996 Tournament appearance was vacated by the NCAA, officially giving them 19 tournament appearances.


 * Arizona, Arizona State, BYU, UCF, Utah, Cincinnati & Houston totals are while members of other conferences

All-time wins
Source:

Totals though the end of the 2023−24 season.

All-time series record
Totals from though the end of the 2023–24 season. Includes any regular season match up regardless of conference affiliation or postseason meetings.

Source:

Big 12 series record
1997 - 2024 as Big 12 Members

Source: Note: Some of the values from the bottom of page 32 don't match with the detailed numbers given on pages 33–41 so that latter values were used: *

Baseball
All current and future Big 12 members sponsor baseball except Iowa State, which dropped the sport after the 2001 season, and returning member Colorado, which never sponsored baseball during its first conference tenure and still does not sponsor the sport. All other former Big 12 members sponsored the sport throughout their tenures in the conference.

NCAA tournament performance
Totals through the end of the 2023 season.

Broadcasting and media rights
The Big 12's media rights are controlled primarily by ESPN network (ESPN, ESPN2, ESPNU, ESPN+ and ABC) and Fox, which reached a 13-year agreement in 2012 valued at $2.6 billion in total. The Big 12's top football rights are split between ESPN and Fox, while the basketball inventory is held by ESPN and CBS Sports. The agreement also included a grant of rights for all current Big 12 teams over the period of the contract.

In addition to the national agreement, each Big 12 university maintained the right to sell its "third-tier" covering selected events per-season (including one football game, basketball games, and other events outside of those sports). The third-tier rights to the Texas Longhorns are held through a channel dedicated to the team — Longhorn Network — which is operated by ESPN. In 2019, ESPN announced that it would acquire the third-tier rights to all Big 12 teams through 2024-25 (excluding Oklahoma and Texas, which are still under long-term contracts with ESPN+ and Longhorn Network respectively), and place their content on its subscription streaming service ESPN+. ESPN also acquired exclusive rights to all future Big 12 football championship games, replacing the previous alternation between ESPN and Fox.

2025 extension deal
On October 30, 2022, the Big 12 announced that it had reached early broadcast deal to renew rights with ESPN network (includes ABC rights) and Fox. It is a six-year media rights agreement worth a total of $2.3 billion, but also reportedly includes an "escalator clause" that will raise the value of the contracts if only Power Five schools are added. By striking a deal prior to the exclusive negotiating window with ESPN and Fox, the Big 12 managed to achieve several of its primary objectives of stability and security, including the ability to consult its member schools to seek an extended grant of rights and potential future conference expansion. Fox's deal also places a slate of Big 12 college basketball games on Fox Sports for the first time.


 * ESPN:
 * Football games will primarily air in a primetime window on ESPN
 * Rights to the football Big 12 Championship Game
 * Rights to the Big 12 basketball championship
 * Fox Sports:
 * 26 football games per season:
 * Will air a large slate of basketball games
 * NFL Network:
 * Will air conference wide Pro Day on NFL Network